Product Manager

BPI Direct BanKo; Metro Manila; On-site; PHP 600,000 - 1,200,000; Full time

Job summary

BanKo, a subsidiary of BPI, is seeking a Product Manager to develop, enhance, and manage loan products, programs, and acquisition campaigns while ensuring profitability and regulatory compliance. You’ll collaborate with sales, risk, credit, and other stakeholders to drive product growth and improve customer acquisition.

This role requires a Bachelor's degree in Marketing, Business Administration, Economics, or a related field and 3–5 years of Product Management experience.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Economics, or related field.
• 3-5 years of experience in Product Management.
• Strong knowledge of product development lifecycle, market research, and business strategy.
• MS Office proficiency: Word, PowerPoint, Excel.
• Experience in banking/fintech or consumer products is an advantage.
• Familiarity with campaign management, performance targets, and P&L management.
• Strong analytical and problem-solving skills with the ability to interpret data and drive business decisions.

Responsibilities

• Manage and grow loan products to hit disbursement, balance, and revenue targets.
• Collaborate with offline and online channels to expand customer reach and product adoption.
• Control costs to ensure profitability across advertising, Opex, Capex, and selling expenses.
• Develop and execute growth strategies and identify opportunities.
• Forecast business and product performance for informed decisions.
• Ensure regulatory compliance and adherence to policies.
• Own end-to-end product management from ideation to GTM to performance monitoring.

Skills

MS Office

Excel

PowerPoint

Word

Analytical skills

Problem solving

Education

Bachelor's degree in Marketing, Business Administration, Economics, or related field

Job description

The Product Manager is responsible for developing, enhancing, and managing loan products, programs, and acquisition campaigns while ensuring regulatory compliance and profitability. The role collaborates with sales, risk, credit, and other stakeholders to drive product growth, improve customer acquisition and retention, implement policy enhancements, design customer journeys across digital and offline channels, and deliver effective product initiatives and solutions.

What you'll be doing

• Manage and grow the different loan products by reaching the target disbursement volume, outstanding balance, and revenues.
• Work and collaborate with different acquisition channels - both offline and online to expand and increase customer reach and product adaption, strengthen the effectiveness of the loans program by enhancing business proposition
• Effectively manage cost and expenses to ensure product profitability such us but not limited to advertising & publicity, Opex, Capex, selling expenses, IDBs.
• Develop and execute business strategies, identify growth initiatives and opportunities, and navigating complex challenges to drive organization success
• Be responsible for accurate forecasting of business and product performance to enable informed decision-making and sustain competitive advantage
• Ensures compliance to regulations and business policies.
• End-to-end product management – from ideation to Go-To-Market to performance monitoring.

What we're looking for

• Bachelor's degree in Marketing, Business Administration, Economics, or a related field
• 3-5 years of experience in Product Management
• Strong knowledge of product development, product lifecycle management, market research, and business strategy
• Proficient in Microsoft Office applications, particularly Word, PowerPoint, and Excel
• Experience in banking, financial services, fintech, or consumer products is an advantage
• Familiarity with campaign management, performance targets, customer insights, and P&L management
• Strong analytical and problem-solving skills with the ability to interpret data and drive business decisions.

Who we are

BPI Direct BanKo, Inc., a wholly owned subsidiary of the Bank of the Philippine Islands (BPI), is committed to advancing financial inclusion. Through accessible, convenient, and affordable loan products, BanKo empowers self-employed microentrepreneurs (SEMEs) to fuel their operations and business growth. By enhancing the financial capabilities of its clients, BanKo aspires to positively impact their quality of life and play a pivotal role in fostering the economic growth of the Philippines.