Principal Researcher, Product Strategy & Insights

Oliver Wyman; Mexico; On-site; PHP 7,524,000 - 11,285,000; Full time

Job summary

Oliver Wyman is seeking a Principal Researcher to lead end-to-end user research and translate insights into actionable product and AI strategy. The role partners with Product Strategy, Design, and Product teams to embed insight early and influence decision-making across firm-wide initiatives.

Strong end-user empathy and rigorous research are essential, with guidance to leadership and strategic materials. The position emphasizes developing personas, archetypes, and behavioral frameworks grounded

Qualifications

• 8+ years of experience in user research, consumer insights, or behavioral research
• Ability to lead complex qualitative and quantitative research end-to-end
• Experience designing surveys, interviews, diary studies, and synthesis
• Proven track record translating research into actionable insights
• Experience creating personas, archetypes, and behavioral frameworks
• Experience communicating insights to senior stakeholders

Responsibilities

• Lead market, qualitative, and quantitative research to inform product strategy
• Design and execute surveys, interviews, diary studies, desk research, and behavioral studies
• Synthesize data into clear, decision-ready insights and recommendations
• Develop personas, archetypes, and behavioral frameworks grounded in real user contexts
• Contribute to strategy decks and leadership materials with evidence-based insights
• Translate research findings into implications for product direction and prioritization

Skills

User research

Qualitative research

Quantitative research

Personas

Behavioral frameworks

Executive storytelling

Tools

Survey platforms

Miro/Mural

Presentation tools

Job description

Oliver Wyman is seeking a Principal Researcher to lead end-to-end user research and translate insights into actionable product and AI strategy. The role partners with Product Strategy, Design, and Product teams to embed insight early and influence decision-making across firm-wide initiatives.

Strong end-user empathy and rigorous research are essential, with guidance to leadership and strategic materials. The position emphasizes developing personas, archetypes, and behavioral frameworks grounded