Principal PM, Personalisation, RBS

Amazon; Hinoba-an; On-site; PHP 9,387,000 - 14,393,000; Full time

Job summary

Amazon.com, Inc. in Seattle seeks a Principal Program Manager to lead Systems Persona Awareness, driving persona-aware capabilities that tailor experiences and boost conversion.

You'll define strategy across product, tech, science, and business teams, identify high-value personas, and translate insights into scalable experiences with measurable business outcomes.

Qualifications

• 10+ years in program/product management, strategy, or related field.
• Proven track record leading cross-functional initiatives with measurable outcomes.
• Experience developing personalization or large-scale customer experiences.
• Ability to operate in ambiguity and influence senior stakeholders without direct authority.
• Strong analytical and written/verbal communication skills.
• MBA or advanced degree preferred.

Responsibilities

• Define long-term strategy and vision for Systems Persona Awareness.
• Identify high-value personas, needs and use cases to improve experience and conversion.
• Develop frameworks to measure understanding of customer context and intent.
• Collaborate with product, tech, science and business teams to translate insights into scalable experiences.
• Create prioritized roadmaps to improve personalization and relevance across systems.
• Establish metrics to assess impact on engagement, satisfaction, and conversion.
• Influence senior leadership with data-driven recommendations and investment decisions.
• Drive alignment across organizations in a complex, cross-functional environment.
• Scale persona awareness beyond individual experiences across Amazon systems.

Skills

Cross-functional leadership

Data-driven decisions

Executive communication

Ambiguity navigation

Influence without authority

Education

MBA or advanced degree (CS/DS/business)

Bachelor's degree in technical or business field

Tools

AI/ML familiarity

Personalization systems

Job description

Amazon.com, Inc. (NASDAQ:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Today, we operate retail websites in nine countries, offering millions of products in more than 40 categories worldwide, and we still like to work hard, have fun and make history!

Amazon's Retail Business Services (RBS) team is looking for a Principal Program Manager to drive a new investment in Systems Persona Awareness—a capability that enables Amazon systems to better understand the personalized needs, context, and intent of individual customers to unlock new conversion opportunities.

Overview of the role

Customer expectations are rapidly shifting toward experiences that understand them as individuals rather than treating every shopping interaction the same. Customers have different needs, preferences, circumstances, and intent—and Amazon has an opportunity to make its systems increasingly aware of those differences.

Today, many Amazon systems operate with limited understanding of the customer's broader persona and personalized needs. This creates an opportunity to evolve from generalized customer experiences toward persona-aware systems that can recognize customer context, anticipate needs, and deliver more relevant experiences.

The Principal Program Manager, Systems Persona Awareness will lead this new investment, defining the strategy and mechanisms required to make Amazon systems more customer-aware and unlock incremental conversion opportunities. This leader will work across product, technology, science, and business teams to translate customer understanding into scalable capabilities and measurable business outcomes.

Key Responsibilities

• Define the long-term strategy and vision for Systems Persona Awareness, establishing how Amazon systems can better understand and respond to personalized customer needs.
• Identify high-value customer personas, needs, and use cases where greater system awareness can create meaningful improvements in customer experience and conversion.
• Develop mechanisms and frameworks to assess how effectively Amazon systems understand customer context, intent, preferences, and needs.
• Partner with product, technology, science, and business teams to translate persona insights into scalable customer experiences and measurable conversion opportunities.
• Identify gaps in Amazon's existing systems and develop a prioritized roadmap for improving personalization and customer relevance.
• Establish mechanisms to measure the impact of persona-aware experiences on customer engagement, satisfaction, and conversion.
• Influence senior leadership by translating customer insights, data, and experimentation into clear strategic recommendations and investment decisions.
• Drive alignment across multiple organizations and operate effectively in a highly ambiguous, cross-functional environment.
• Establish mechanisms that scale persona awareness beyond individual experiences and enable broader adoption across Amazon systems.

Basic Qualifications

• 10+ years of experience in program management, product management, strategy, technology, or a related field.
• Proven track record leading complex, cross-functional initiatives and delivering measurable customer or business outcomes.
• Experience developing strategies and mechanisms for personalization, customer understanding, or large-scale customer experiences.
• Demonstrated ability to operate independently in ambiguity, establish clarity, and influence senior stakeholders without direct authority.
• Strong analytical and problem-solving skills, with experience using data and customer insights to drive decisions.
• Excellent written and verbal communication skills, with the ability to influence technical and business audiences.

Preferred Qualifications

• Experience with personalization, customer segmentation, recommendation systems, customer intelligence, or AI/ML-driven experiences.
• Deep understanding of customer behavior, customer needs, and the factors that influence digital conversion.
• Experience translating customer insights into product, technology, or business strategy.
• Demonstrated ability to build mechanisms that scale across multiple products, teams, or organizations.
• Experience working across product, engineering, science, and business organizations in a large-scale technology environment.
• MBA or advanced degree in computer science, data science, behavioral science, business, or a related field.

• Experience defining program requirements and using data and metrics to determine improvements
• Bachelor's degree in a technical field or business-related field
• Hands on experience in Retail, eCommerce and supply chain functions Proven history of delivering results while owning complex cross-functional launches partnering with central teams

• Experience managing, analyzing and communicating results to senior leadership
• Familiarity or experience with autonomous systems and machine learning is a plus point for this role.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information.