PPC Growth Architect: D2C & B2B Google Ads

VA Masters; Ozamiz; On-site; PHP 600,000 - 1,000,000; Full time

Job summary

VA Masters is seeking an experienced Google Ads PPC Specialist to own paid search for our Shopify store. The focus will be auditing, restructuring, and scaling D2C campaigns to lift conversion rates and revenue. The role will expand into B2B and OEM lead generation once targets are met.

You should be analytical and proactive, comfortable owning both strategy and hands-on execution, and ready to drive measurable growth across direct-to-consumer and business channels.

Qualifications

• 4+ years actively managing Google Ads for Shopify e-commerce stores, including Performance Max, Google Shopping, and Search.
• Proven track record of directly increasing D2C conversion rates and revenue efficiency.
• Strong understanding of D2C e-commerce funnels and buyer behavior.
• Experience with B2B demand generation and lead generation funnels.
• Technical fluency with GA4, UTM parameters, tags, Enhanced Conversions, and remarketing.
• Hands-on experience with SEMrush, SimilarWeb, or Google Keyword Planner for keyword gap analysis.
• Strong data analytics skills with the ability to turn campaign data into clear decisions.
• Reliable, detail-oriented, and able to work independently.
• Strong communication skills, both written and verbal.

Responsibilities

• Audit, restructure, and scale existing Performance Max, Google Shopping, and Search campaigns to drive revenue and conversion rate growth
• Optimize the Google Shopping product feed, including titles, attributes, categories, and custom labels, to capture high-intent traffic
• Implement negative keyword strategies and placement exclusions to eliminate wasted ad spend
• Audit and improve conversion tracking across GA4 and Enhanced Conversions to guarantee accurate purchase attribution
• Build and launch targeted B2B and OEM campaigns to generate qualified leads, form fills, and RFQs
• Create strict campaign and audience segmentation between consumer search traffic and business buyers
• Optimize B2B lead funnels to lower cost per acquisition and improve lead quality
• Perform ongoing keyword, search term, auction insight, and Performance Max creative asset optimizations
• Produce performance reports covering key metrics, learnings, and strategic recommendations for budget scaling
• Communicate proactively about performance shifts, strategy adjustments, and growth opportunities

Skills

Google Ads management

D2C funnels

B2B lead gen

GA4 & Enhanced Conversions

Keyword tools

Data analytics

Attention to detail

Communication skills

Tools

SEMrush

SimilarWeb

Google Keyword Planner

Job description

VA Masters is seeking an experienced Google Ads PPC Specialist to own paid search for our Shopify store. The focus will be auditing, restructuring, and scaling D2C campaigns to lift conversion rates and revenue. The role will expand into B2B and OEM lead generation once targets are met.

You should be analytical and proactive, comfortable owning both strategy and hands-on execution, and ready to drive measurable growth across direct-to-consumer and business channels.