PPC Campaigns Architect & ROI Optimizer

Propelrr; Philippines; On-site; PHP 350,000 - 650,000; Full time

Job summary

Propelrr, based in the Philippines, is seeking a data-driven digital ads specialist to plan, execute, and optimize campaigns across Google, Meta, TikTok, and more. You will conduct research, monitor budgets, and collaborate with cross‑functional teams to improve performance and ROI.

Ideal candidates bring 1+ year in paid media, strong Excel/Sheets skills, and hands-on experience with Google Ads, Meta Ads, and TikTok Ads. Some familiarity with analytics tools and A/B testing is required.

Qualifications

• Bachelor's degree in Advertising/Media, Marketing, Communications or related field.
• At least 1 year of experience in a related role.
• Strong proficiency in Microsoft Excel and Google Sheets.

Responsibilities

• Plan and execute digital ad campaigns based on approved client strategies.
• Conduct keyword and competitor research to identify new opportunities for campaign growth.
• Track and manage campaign spending to ensure cost efficiency and budget alignment.
• Monitor performance across campaigns, generate reports, and present optimization insights.
• Use analytics tools to track and analyze performance and digital initiatives.
• Continuously optimize campaigns through testing, experimentation and performance-based adjustments.
• Stay updated with industry best practices, new platform features, and competitive trends.

Skills

Google Ads

Meta Ads

TikTok Ads

Excel/Sheets

Google Analytics

A/B Testing

Communication

Education

Bachelor's degree in Advertising/Media, Marketing, Communications

Job description

Propelrr, based in the Philippines, is seeking a data-driven digital ads specialist to plan, execute, and optimize campaigns across Google, Meta, TikTok, and more. You will conduct research, monitor budgets, and collaborate with cross‑functional teams to improve performance and ROI.

Ideal candidates bring 1+ year in paid media, strong Excel/Sheets skills, and hands-on experience with Google Ads, Meta Ads, and TikTok Ads. Some familiarity with analytics tools and A/B testing is required.