PPC Performance & Optimization Specialist

Propelrr; Manila; On-site; PHP 391,000 - 614,000; Full time

Job summary

Propelrr is seeking a Digital Campaign Manager to build and optimize paid media across Google, Meta, TikTok, and more. The role emphasizes data-driven optimization, audience targeting, and cross-platform coordination.

You will develop cost-efficient strategies, conduct keyword research, and prepare performance reports for stakeholders. The position requires at least 1 year in similar roles and strong Excel/Sheets skills.

Qualifications

• Bachelor's degree in Advertising/Media, Marketing, Communications, Journalism, Linguistics, or related field.
• At least 1 year of experience in a related role.
• Strong proficiency in Microsoft Excel and Google Sheets.
• Proficient in Google Workspace tools.
• Excellent written and verbal communication skills.
• Strong analytical and problem-solving skills.
• Ability to multitask and adapt in a fast-paced environment.
• Hands-on experience in Google Ads, Meta Ads, and TikTok Ads.

Responsibilities

• Build, manage, and optimize digital ad campaigns across major platforms (Google, Facebook, Instagram, X, LinkedIn, TikTok, etc.).
• Develop cost-efficient digital ad strategies and marketing plans to improve ROI.
• Conduct keyword research, competitor analysis, and audience targeting.
• Create paid media plans covering ad copy, keywords, landing pages, and analytics setup.
• Execute account linking, conversion tracking, and proper documentation for campaigns.

Skills

Google Ads

Meta Ads

TikTok Ads

Excel

Google Sheets

Google Analytics

A/B Testing

Data analysis

Campaign optimization

Multitasking

Education

Bachelor's degree in Advertising/Media, Marketing, Communications, Journalism, Linguistics, or related field

Tools

LinkedIn

X (Twitter)

Spotify

Job description

Propelrr is seeking a Digital Campaign Manager to build and optimize paid media across Google, Meta, TikTok, and more. The role emphasizes data-driven optimization, audience targeting, and cross-platform coordination.

You will develop cost-efficient strategies, conduct keyword research, and prepare performance reports for stakeholders. The position requires at least 1 year in similar roles and strong Excel/Sheets skills.