Junior PPC & Digital Ads Specialist

Octal Philippines Inc.; Makati; On-site; PHP 279,000 - 446,000; Full time

Job summary

Octal Philippines Inc. is seeking a Junior PPC Specialist to manage and optimize paid campaigns across Google, Facebook/Instagram, TikTok, LinkedIn, and more from our Makati office.

You will develop cost-efficient strategies, conduct keyword and competitor research, and implement testing to improve ROI. You will collaborate with cross-functional teams, ensure data reliability, and stay updated on trends in digital advertising.

Qualifications

• Advertising/Media or related degree required.
• At least 1 year experience in a related field preferred.
• Proficiency in Excel and Google Sheets essential.
• Knowledge of Google Workspace required.

Responsibilities

• Manage and optimize digital ad campaigns across platforms (Google, Facebook/Instagram, TikTok, LinkedIn, X, Spotify, etc.).
• Develop cost-efficient digital ad strategies and media plans to maximize ROI.
• Analyze data from campaigns and translate into actionable insights.
• Create media plans, keyword research, landing page & content development, ad copywriting, and analytics integration.
• Implement cross-linking and conversion tracking with proper documentation.
• Run A/B and multivariate testing to improve performance.
• Perform 360 management of campaigns including tracking CPC, CPA, and ROI.
• Translate platform data into insights to optimize campaigns.
• Use statistical methods for data analysis and develop data collection systems.
• Collaborate with Executive, Product, Data, and Development teams on data-related issues.

Skills

Communication skills

Multi-tasking

Self-motivated

Meta Ads knowledge

Google Ads knowledge

TikTok Ads knowledge

LinkedIn Ads knowledge

X Ads knowledge

Spotify Ads knowledge

Education

Advertising/Media or related degree

Tools

Google Analytics

Google Workspace

MS Excel/Google Sheets

Meta Ads Manager

Meta Business Suite

Job description

Octal Philippines Inc. is seeking a Junior PPC Specialist to manage and optimize paid campaigns across Google, Facebook/Instagram, TikTok, LinkedIn, and more from our Makati office.

You will develop cost-efficient strategies, conduct keyword and competitor research, and implement testing to improve ROI. You will collaborate with cross-functional teams, ensure data reliability, and stay updated on trends in digital advertising.