Portfolio Marketing Officer

BDO Unibank; Filipinas; Presencial; PHP 420 000 - 660 000; Tempo integral

Resumo da oferta

BDO Unibank is seeking a marketing project manager to develop portfolio and product programs supporting Branch Banking Group objectives. The role focuses on enhancing customer experience and driving CASA growth through digital and print communications.

You will manage proposals, briefs, budgets, and performance measures, oversee design and production of materials, coordinate with partners, and ensure branding guidelines are followed across all channels and updates are delivered on schedule.

Qualificações

• Bachelor's degree in Marketing or related field.
• 3–5 years of experience in project management and marketing.
• Background in digital marketing.
• Ability to conceptualize, implement and manage programs.
• Willing to work onsite in Ortigas.

Responsabilidades

• Develop portfolio and product programs to support business objectives of the Branch Banking Group.
• Identify opportunities to enhance customer experience and drive CASA growth.
• Conceptualize and present proposals to Branch Banking Group, including budgets and performance measures.
• Prepare agency briefs and schedule meetings with advertising/design agencies.
• Manage design, development, and production of communication materials (print and digital).
• Coordinate with partners for production, deployment, and updates to stakeholders.
• Execute launch plans and coordinate with service providers for implementation.
• Develop and conduct training for front liners of internal/external partners.
• Ensure materials align with branding guidelines and delivery schedules.
• Update all channels with project/communication changes.

Conhecimentos

Program management

Digital marketing

Marketing

Formação académica

Bachelor's degree in Marketing or related field

Descrição da oferta de emprego

Key Responsibilities

• Develop portfolio and product programs to support business objectives of the Branch Banking Group. Activities will focus on identifying opportunities that will enhance the overall customer experience, which is crucial in achieving growth in CASA .
• Conceptualizes and presents proposals to Branch Banking Group, including implementation procedures, budgets and performance measures.
• Prepares required agency brief and schedules meetings with the advertising/design agency.
• Manages the design, development and production of all required communication materials (printed and online or digital).
• Coordinates with internal and/or external partner contacts for production and deployment of collateral materials and system support, fulfillment of project requirements, and updates all project stakeholders on the progress.
• Executes plans for project launches and coordinates with service providers in completing requirements for the project implementation.
• Develops and conducts necessary training or orientation presentations for front liners of internal and/or external partners.
• Ensures that all assigned communication materials are developed in accordance with the branding guidelines, produced and delivered on agreed schedule.
• Ensures that updates in relation to assigned projects, communication initiatives, policies and procedures are implemented in all communication channels, i.e., printed, online or digital, and internal briefings, e.g. branches, business units, etc.

Qualifications

• Bachelor's degree graduate, preferably Marketing related course
• At least 3-5 years of work experience in project management and marketing
• Background in digital marketing
• Can conceptualize, implement and manage various programs
• Willing to work onsite in Ortigas