Portfolio Marketing Officer

BDO Unibank; Metro Manila; On-site; PHP 600,000 - 900,000; Full time

Job summary

BDO Unibank in Metro Manila is seeking a seasoned Marketing Project Manager to drive portfolio and product programs aligned with branch banking objectives. You will identify opportunities to improve customer experience and support growth in CASA and other products.

You will coordinate with advertising agencies, manage design and production of materials, and ensure branding guidelines are followed across print and digital channels.

Qualifications

• Bachelor's degree in marketing or related field.
• 3–5 years of experience in project management and marketing.
• Ability to conceptualize, implement and manage marketing programs.

Responsibilities

• Develop portfolio and product programs to support business objectives of the Branch Banking Group.
• Identify opportunities to enhance customer experience and drive growth in CASA.
• Conceptualizes and presents proposals to Branch Banking Group, including budgets and performance measures.
• Prepares agency briefs and schedules meetings with advertising/design agencies.
• Manages the design, development and production of all communication materials.
• Coordinates with internal and external partners for production and deployment of collateral materials and system support, fulfillment of project requirements, and updates all project stakeholders on the progress.
• Executes plans for project launches and coordinates with service providers in completing requirements for the project implementation.
• Develops and conducts necessary training or orientation presentations for front liners of internal and/or external partners.
• Ensures that all assigned communication materials are developed in accordance with the branding guidelines, produced and delivered on agreed schedule.
• Ensures that updates in relation to assigned projects, communication initiatives, policies and procedures are implemented in all communication channels, i.e., printed, online or digital, and internal briefings.

Skills

Marketing

Project management

Education

Bachelor's degree

Job description

• Develop portfolio and product programs to support business objectives of the Branch Banking Group. Activities will focus on identifying opportunities that will enhance the overall customer experience, which is crucial in achieving growth in CASA .
• Conceptualizes and presents proposals to Branch Banking Group, including implementation procedures, budgets and performance measures.
• Prepares required agency brief and schedules meetings with the advertising/design agency.
• Manages the design, development and production of all required communication materials (printed and online or digital).
• Coordinates with internal and/or external partner contacts for production and deployment of collateral materials and system support, fulfillment of project requirements, and updates all project stakeholders on the progress.
• Executes plans for project launches and coordinates with service providers in completing requirements for the project implementation.
• Develops and conducts necessary training or orientation presentations for front liners of internal and/or external partners.
• Ensures that all assigned communication materials are developed in accordance with the branding guidelines, produced and delivered on agreed schedule.
• Ensures that updates in relation to assigned projects, communication initiatives, policies and procedures are implemented in all communication channels, i.e., printed, online or digital, and internal briefings, e.g. branches, business units, etc.

Qualifications

• Bachelor's degree graduate, preferably Marketing related course
• At least 3-5 years of work experience in project management and marketing
• Can conceptualize, implement and manage various programs