Portfolio Marketing Director

Optum, a UnitedHealth Group Company; Makati; Hybrid; PHP 3,000,000 - 5,400,000; Full time

Benefits offered by this job

Hybrid Set-up

8PM-5AM Shift Schedule

Job summary

Optum, a UnitedHealth Group Company, is seeking a Portfolio Marketing Director to lead portfolio-level marketing strategy for Optum Rx, shaping value propositions, messaging, and narratives across products and growth initiatives. You will partner with product marketing, growth, communications, and analytics teams to ensure portfolio marketing drives enterprise growth and aligns with business objectives.

This role requires translating strategy into actionable marketing plans and leading senior

Qualifications

• Bachelor's degree required.
• 10+ years in portfolio/ product marketing or related fields.
• Experience leading cross-functional initiatives involving product, communications, content, analytics, sales enablement, legal and compliance.
• Ability to translate business priorities, audience insights, market intelligence, product roadmaps, and competitive dynamics into actionable marketing strategies.
• Strong expertise in portfolio positioning, audience segmentation, strategic storytelling, value messaging, content strategy, digital marketing strategy, and marketing activation planning.

Responsibilities

• Lead portfolio marketing strategy, aligning business priorities, product evolution, audience needs, and growth objectives.
• Develop and maintain enterprise value propositions, portfolio narratives, and messaging frameworks.
• Create portfolio positioning strategies that strengthen differentiation and support growth.
• Translate business strategy into compelling, audience-centered marketing recommendations.
• Own portfolio messaging architecture, value proposition frameworks, naming guidance, and narrative standards.
• Develop cohesive portfolio stories that connect products, services, and solutions into a unified value narrative.
• Lead messaging for new products, business initiatives, transformation efforts, and emerging growth opportunities.
• Ensure narrative consistency across marketing, communications, content, sales enablement, and executive messaging.
• Partner with Product Marketing, Communications, Enterprise Marketing, Growth & Retention, Sales Enablement, Analytics, Content, Creative, Legal, Compliance, and business stakeholders.
• Lead complex cross-functional initiatives and drive alignment across multiple teams and priorities.

Skills

Portfolio marketing

Brand strategy

Messaging frameworks

Cross-functional leadership

Executive communication

Audience segmentation

Content strategy

Digital marketing strategy

Marketing activation

Stakeholder management

Education

Bachelor's degree

Job description

About the role

The Portfolio Marketing Director leads portfolio-level marketing strategy for Optum Rx, shaping how the business defines, organizes, and activates its value story across products, services, audiences, and growth initiatives. This role translates business strategy, product evolution, market opportunities, and audience insights into differentiated value propositions, messaging frameworks, and portfolio narratives that position Optum Rx as a connected pharmacy care business. Reporting to the SVP of Product, Portfolio & Content Marketing, the leader partners closely with Product Marketing, Growth & Retention, Communications, Enterprise Marketing, Sales Enablement, Analytics, Content, Creative, Product, and business leaders to ensure portfolio marketing supports enterprise growth and business objectives.

Key responsibilities

• Lead Optum Rx portfolio marketing strategy, aligning business priorities, product evolution, audience needs, and growth objectives

• Develop and maintain enterprise value propositions, portfolio narratives, and messaging frameworks

• Create portfolio positioning strategies that strengthen differentiation and support growth

• Translate business strategy into compelling, audience-centered marketing recommendations

• Own portfolio messaging architecture, value proposition frameworks, naming guidance, and narrative standards

• Develop cohesive portfolio stories that connect products, services, and solutions into a unified value narrative

• Lead messaging for new products, business initiatives, transformation efforts, and emerging growth opportunities

• Ensure narrative consistency across marketing, communications, content, sales enablement, and executive messaging

• Partner with Product Marketing, Communications, Enterprise Marketing, Growth & Retention, Sales Enablement, Analytics, Content, Creative, Legal, Compliance, and business stakeholders

• Lead complex cross-functional initiatives and drive alignment across multiple teams and priorities

About you

• Bachelor's degree

• 10+ years of experience in portfolio marketing, product marketing, brand strategy, enterprise marketing, strategic communications, marketing leadership, or related fields

• Experience developing portfolio value propositions, messaging frameworks, strategic narratives, product or service positioning, and business initiative messaging

• Experience leading cross-functional initiatives involving product, communications, content, creative, analytics, sales enablement, legal, compliance, and executive stakeholders

• Demonstrated ability to translate business priorities, audience insights, market intelligence, product roadmaps, and competitive dynamics into actionable marketing strategies

• Strong expertise in portfolio positioning, audience segmentation, strategic storytelling, value messaging, content strategy, digital marketing strategy, and marketing activation planning

• Experience using performance data, audience research, and market insights to drive strategic decision-making

• Ability to operate effectively within complex, highly matrixed organizations

• Exceptional executive communication, stakeholder management, and influencing skills

• Proven success leading through influence and driving alignment across senior leaders

• Experience leading and developing high-performing teams

Work Set-up:

• Hybrid Set-up

• 8PM-5AM Shift Schedule