Business Operations & Growth Lead

Optum, a UnitedHealth Group Company; Makati; On-site; PHP 2,600,000 - 3,800,000; Full time

Job summary

Optum, a UnitedHealth Group Company, seeks an Associate Director, Marketing Business Operations, Growth & Enablement to drive operational excellence and sustainable growth across Marketing in the enterprise. You will lead a high-performing team delivering the marketing transformation strategy and day-to-day operations aligned with priorities.

You will shape a three-year maturity roadmap, translate growth objectives into priorities, manage P&L, and supervise enterprise marketing platforms and

Qualifications

• 15+ years of experience in business or marketing operations or related leadership roles.
• Proven track record leading complex, cross-functional initiatives in large organizations.
• Strong background in performance metrics, data analysis, and governance.

Responsibilities

• Lead long-range planning for marketing transformation and a 3-year maturity roadmap.
• Translate objectives into clear marketing priorities, investments and sequencing.
• Own day-to-day marketing operations across OI and OF with health, discipline and transparency.
• Establish planning, prioritization, reporting, risk management and escalation rhythms.
• Drive KPI definition, performance measurement and corrective actions.
• Develop and lead a team of Business Operations and Growth Leads.
• Drive integration and optimization of marketing channels and platforms.
• Define and embed operating frameworks, playbooks, SOPs, and governance models.
• Oversee marketing technology enablement and transformation.
• Lead marketing P&L planning, investments and governance.

Skills

Business operations

Marketing operations

Portfolio management

Cross-functional leadership

Performance management

Data analysis

Financial governance

Stakeholder management

Executive presence

MarTech

Adobe ecosystem

Salesforce

Workflow management

Strategic planning

Tools

Adobe ecosystem

Salesforce

Enterprise work management tools

Analytics platforms

DAM/Experience Management

Job description

About the role

The Associate Director, Marketing Business Operations, Growth & Enablement is a senior marketing business leader responsible for driving business operational excellence, sustainable growth, and enablement across Optum Insight (OI) and Optum Financial (OF) Marketing in support of enterprise and business priorities. This role leads and develops a high‑performing team responsible for running the marketing transformation strategy and day‑to‑day business operations, while also shaping and executing a forward‑looking, three‑year marketing maturity roadmap aligned to enterprise marketing priorities, cross-BU/enterprise capabilities, and enterprise/AI platforms.

Key responsibilities

• Lead long-range business planning for OI and OF marketing transformation, including ownership and execution of a 3‑year marketing maturity and capability roadmap
• Translate enterprise and BU growth objectives into clear marketing operating priorities, targets, investments, and sequencing
• Own day-to-day marketing business operations across OI and OF, ensuring operational health, delivery discipline, and performance transparency
• Establish and manage core operational rhythms including planning, prioritization, reporting, risk management, and escalation
• Drive KPI definition, performance measurement, and corrective action to ensure outcomes align with growth and value targets
• Develop and lead a team of Business Operations and Growth Leads aligned to priority businesses and portfolios
• Drive integration and optimization of key marketing channels, including optum.com, digital experiences, and strategic platform partnerships
• Define and embed enterprise marketing operating frameworks, playbooks, SOPs, and governance models aligned to internal and enterprise marketing processes
• Own marketing technology enablement and transformation, including Experience Evolution and capability maturity
• Lead marketing P&L operating model, including annual and long-range planning, investment prioritization, and financial governance

About you

• 15+ years of experience in business operations, marketing operations, program or portfolio management, or general management roles
• Demonstrated success leading complex, cross-functional initiatives in large, matrixed organizations
• Strong experience in performance management, operating models, data analysis, and financial governance
• Proven ability to translate strategy into executable plans with measurable outcomes
• Exceptional stakeholder management, communication, and executive‑level presence
• Experience across both B2B and B2C product and marketing environments (preferred)
• Strong working knowledge of MarTech ecosystems, including experience management, workflow, DAM, and analytics platforms (preferred)
• Experience with Adobe ecosystem, Salesforce, and enterprise work management tools (preferred)
• Background in global delivery and workforce optimization models (preferred)