Philippines FinTech Marketing Lead

MatchaTalent; Makati; On-site; PHP 1,200,000 - 2,000,000; Full time

Job summary

Confidential Client in the Philippines is seeking a Marketing Manager to lead strategy, integrated campaigns, and local brand growth in Taguig. You will oversee multi-channel marketing, manage teams and agencies, and ensure campaigns comply with local financial advertising regulations while driving customer acquisition and market expansion.

The role bridges local execution with regional objectives to maximize brand awareness and market reach, requiring strong leadership and proven results in

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or related discipline.
• Minimum 6–10 years of progressive marketing experience with leadership responsibilities.
• Experience leading integrated campaigns and brand growth initiatives.
• Experience managing marketing teams, agencies, and cross-functional stakeholders.
• FinTech, Digital Lending, Financial Services, Digital Banking, Technology, or high-growth consumer businesses preferred.
• Strong expertise in digital marketing, brand management, social media, influencer marketing, and performance marketing.
• Familiarity with marketing compliance within regulated industries is an advantage.
• Excellent leadership, stakeholder management, project management, and communication skills.
• Professional English proficiency is mandatory.

Responsibilities

• Develop and execute integrated marketing strategies aligned with business growth objectives and market expansion plans.
• Lead end-to-end marketing campaigns across digital marketing, social media, influencer marketing, PR, partnerships, brand activation, and performance marketing.
• Identify consumer trends, market opportunities, and competitive insights to strengthen market positioning.
• Manage, mentor, and develop the local marketing team while driving campaign performance and professional growth.
• Oversee relationships with advertising agencies, media partners, PR firms, influencers, and external creative vendors.
• Monitor campaign performance, marketing budgets, KPIs, and ROI to optimize marketing effectiveness.
• Collaborate with regional stakeholders, product teams, operations, and public affairs to ensure consistent brand execution.
• Ensure all marketing communications comply with Philippine financial advertising regulations and corporate governance standards.

Skills

Leadership

Integrated marketing campaigns

Brand growth

Digital marketing

Social media

Influencer marketing

Performance marketing

Consumer acquisition

Project management

Communication skills

English proficiency

Education

Bachelor's degree in Marketing/Business/Communications

Job description

Confidential Client in the Philippines is seeking a Marketing Manager to lead strategy, integrated campaigns, and local brand growth in Taguig. You will oversee multi-channel marketing, manage teams and agencies, and ensure campaigns comply with local financial advertising regulations while driving customer acquisition and market expansion.

The role bridges local execution with regional objectives to maximize brand awareness and market reach, requiring strong leadership and proven results in