FinTech Marketing Lead — Taguig Growth & Brand

PT Talenta Eksekutif Asia; Pasig; On-site; PHP 1,000,000 - 2,000,000; Full time

Job summary

Confidential is seeking a Marketing Manager to lead integrated marketing strategies and multi-channel campaigns for the Philippines market. This role will oversee local marketing operations, mentor the team, manage agency relationships, and ensure campaigns comply with local regulatory standards.

The successful candidate will bridge local execution with regional objectives to maximize brand awareness, customer acquisition, and market expansion, reporting to executive leadership in a confidential

Qualifications

• Bachelor's degree in Marketing or related field.
• 6–10 years of progressive marketing experience with leadership responsibilities.
• Experience leading integrated marketing campaigns and brand growth initiatives.
• Experience managing marketing teams, agencies, and cross-functional stakeholders.
• Background in FinTech, Digital Lending, Financial Services, Digital Banking or high-growth consumer businesses is highly preferred.
• Strong expertise in digital marketing, brand management, social media, influencer marketing, and performance marketing.
• Professional English proficiency is mandatory.

Responsibilities

• Develop and execute integrated marketing strategies aligned with business growth objectives and market expansion plans.
• Lead end-to-end marketing campaigns across digital marketing, social media, influencer marketing, PR, partnerships, brand activation, and performance marketing.
• Identify consumer trends, market opportunities, and competitive insights to strengthen market positioning.
• Manage, mentor, and develop the local marketing team while driving campaign performance and professional growth.
• Oversee relationships with advertising agencies, media partners, PR firms, influencers, and external creative vendors.
• Monitor campaign performance, marketing budgets, KPIs, and ROI to optimize marketing effectiveness.
• Collaborate with regional stakeholders, product teams, operations, and public affairs to ensure consistent brand execution.
• Ensure all marketing communications comply with Philippine financial advertising regulations and corporate governance standards.

Skills

Strategic marketing

Digital marketing

Team leadership

Brand management

Campaign management

Stakeholder management

Education

Bachelor's degree in Marketing

Tools

Google Analytics

Facebook Ads Manager

SEO/SEM

Job description

Confidential is seeking a Marketing Manager to lead integrated marketing strategies and multi-channel campaigns for the Philippines market. This role will oversee local marketing operations, mentor the team, manage agency relationships, and ensure campaigns comply with local regulatory standards.

The successful candidate will bridge local execution with regional objectives to maximize brand awareness, customer acquisition, and market expansion, reporting to executive leadership in a confidential