Pharma Brand Manager — Growth & Launch Lead (Makati)

Novartis; Makati; On-site; PHP 1,800,000 - 2,400,000; Full time

Job summary

Novartis in Makati, Philippines seeks a strategic Marketing Manager to shape product strategy and translate it into impactful marketing plans. You will work with local leadership, global/regional partners, and cross-functional teams to drive brand growth and successful product launches.

The role requires strong marketing experience in pharma, a proactive mindset, and excellence in stakeholder management to translate insights into actionable plans and optimize the marketing mix.

Qualifications

• Minimum 3 years experience in pharmaceutical or healthcare industry.
• Proven marketing experience and track record in brand growth.
• Strong strategic thinking, analytical, project management, and budget-management capabilities.
• Ability to turn customer and market insights into clear, actionable plans.
• Excellent cross-functional collaboration and stakeholder-management skills.
• A proactive, results-oriented mindset.

Responsibilities

• Define the product and brand strategy in partnership with local management and global marketing teams, translating it into effective tactical plans and projects.
• Execute, monitor, and analyse agreed tactical plans to drive sustainable brand growth.
• Lead the development of promotional activities in line with internal procedures and Code of Conduct requirements.
• Manage brand budgets, forecasts, and expenses, and evaluate the marketing mix for cost-effectiveness and impact.
• Generate market and customer insights through stakeholder interactions and identify new growth opportunities.
• Monitor product performance and the external environment, taking timely corrective action to achieve business objectives.
• Partner with Marketing and Medical teams to maximise impact, including identifying relevant centers, key opinion leaders, and other external experts by disease area.
• Identify the needs of different patient segments and assess the implications of the disease within the assigned market or territory.

Skills

Brand marketing

Strategic thinking

Analytical

Project management

Budget management

Cross-functional collaboration

Stakeholder management

Proactive mindset

Job description

Novartis in Makati, Philippines seeks a strategic Marketing Manager to shape product strategy and translate it into impactful marketing plans. You will work with local leadership, global/regional partners, and cross-functional teams to drive brand growth and successful product launches.

The role requires strong marketing experience in pharma, a proactive mindset, and excellence in stakeholder management to translate insights into actionable plans and optimize the marketing mix.