Strategic Brand Manager – Pharma Growth and Launch

Novartis; Makati; On-site; PHP 900,000 - 1,500,000; Full time

Job summary

Novartis Philippines in Makati is seeking a strategic Marketing Manager to shape brand strategy and translate it into impactful marketing plans. You will work closely with local leadership, global and regional partners, and cross-functional teams to drive brand growth and support launches.

The role requires proven marketing experience in pharma, strong strategic thinking, and the ability to turn insights into actionable plans while managing budgets and collaborations effectively.

Qualifications

• 3+ years in pharma/healthcare marketing with a track record in brand growth.
• Strong strategic thinking, analytical, project management, and budget management.
• Ability to translate customer and market insights into actionable plans.
• Excellent cross-functional collaboration and stakeholder management.
• Proactive, results-oriented mindset.

Responsibilities

• Define the product and brand strategy with local and global teams and translate into tactical plans.
• Execute, monitor, and analyze tactical plans to drive brand growth.
• Lead development of promotional activities aligned with internal procedures.
• Manage brand budgets, forecasts, and expenses; evaluate marketing mix for impact.
• Generate market insights through stakeholder interactions and identify growth opportunities.
• Monitor product performance and external environment; take timely corrective action.
• Collaborate with Marketing and Medical teams to maximise impact across disease areas.
• Identify needs of patient segments and assess disease implications in the market.

Skills

Brand marketing

Strategic thinking

Analytical skills

Project management

Budget management

Stakeholder management

Job description

Novartis Philippines in Makati is seeking a strategic Marketing Manager to shape brand strategy and translate it into impactful marketing plans. You will work closely with local leadership, global and regional partners, and cross-functional teams to drive brand growth and support launches.

The role requires proven marketing experience in pharma, strong strategic thinking, and the ability to turn insights into actionable plans while managing budgets and collaborations effectively.