Marketing Manager

Novartis; Makati; On-site; PHP 900,000 - 1,500,000; Full time

Job summary

Novartis Philippines in Makati is seeking a strategic Marketing Manager to shape brand strategy and translate it into impactful marketing plans. You will work closely with local leadership, global and regional partners, and cross-functional teams to drive brand growth and support launches.

The role requires proven marketing experience in pharma, strong strategic thinking, and the ability to turn insights into actionable plans while managing budgets and collaborations effectively.

Qualifications

• 3+ years in pharma/healthcare marketing with a track record in brand growth.
• Strong strategic thinking, analytical, project management, and budget management.
• Ability to translate customer and market insights into actionable plans.
• Excellent cross-functional collaboration and stakeholder management.
• Proactive, results-oriented mindset.

Responsibilities

• Define the product and brand strategy with local and global teams and translate into tactical plans.
• Execute, monitor, and analyze tactical plans to drive brand growth.
• Lead development of promotional activities aligned with internal procedures.
• Manage brand budgets, forecasts, and expenses; evaluate marketing mix for impact.
• Generate market insights through stakeholder interactions and identify growth opportunities.
• Monitor product performance and external environment; take timely corrective action.
• Collaborate with Marketing and Medical teams to maximise impact across disease areas.
• Identify needs of patient segments and assess disease implications in the market.

Skills

Brand marketing

Strategic thinking

Analytical skills

Project management

Budget management

Stakeholder management

Job description

Job Description:

Summary

Marketing Manager

Location: Makati, Philippines

This role is based in Philippines. Novartis is unable to offer relocation support: please only apply if accessible.

We are looking for a strategic and commercially minded Brand Manager to shape product strategy and translate it into impactful marketing plans. Working closely with local leadership, global and regional partners, and cross-functional teams, you will drive brand growth, strengthen customer engagement, and support successful product launches.

About The Role

Major Accountabilities

• Define the product and brand strategy in partnership with local management and global marketing teams, translating it into effective tactical plans and projects.
• Execute, monitor, and analyse agreed tactical plans to drive sustainable brand growth.
• Lead the development of promotional activities in line with internal procedures and Code of Conduct requirements.
• Manage brand budgets, forecasts, and expenses, and evaluate the marketing mix for cost-effectiveness and impact.
• Generate market and customer insights through stakeholder interactions and identify new growth opportunities.
• Monitor product performance and the external environment, taking timely corrective action to achieve business objectives.
• Partner with Marketing and Medical teams to maximise impact, including identifying relevant centers, key opinion leaders, and other external experts by disease area.
• Identify the needs of different patient segments and assess the implications of the disease within the assigned market or territory.

Requirements

• Minimum 3 years experience in pharmaceutical or healthcare industry
• Proven marketing experience and track record in brand growth
• Strong strategic thinking, analytical, project management, and budget-management capabilities.
• Ability to turn customer and market insights into clear, actionable plans.
• Excellent cross-functional collaboration and stakeholder-management skills.
• A proactive, results-oriented mindset

Why Novartis

Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients’ lives. Ready to create a brighter future together? https://www.novartis.com/about/strategy/people-and-culture

Benefits and Rewards

• Learn about all the ways we’ll help you thrive personally and professionally.
• Read our handbook (PDF 30 MB)

Requirements: