Performance Marketing Specialist (Part-time)

Private Advertiser; Makati; On-site; PHP 446,000 - 558,000; Part time

Job summary

Private Advertiser is seeking a Performance Marketing Specialist (Part-Time / Launch Specialist) to lead the brand's launch, manage a full-funnel digital strategy, and rapidly acquire customers.

You'll leverage Sintra.ai for automation, run omnichannel campaigns on Meta, TikTok, and Google Ads, and translate data into actionable insights to optimize CAC, CTR, and LTV.

Qualifications

• 3+ years of hands-on performance marketing experience in DTC, e-commerce, or subscriptions.
• Deep experience with Meta Ads Manager and Google Ads.
• AI literacy with Sintra.ai or strong interest in AI-powered marketing.
• Strong understanding of social media trends and engagement drivers.
• Analytical skills with GA4 and Excel/Google Sheets.

Responsibilities

• Launch leadership: execute full-funnel marketing strategy for brand launch.
• Integrate Sintra.ai to streamline lead generation, audience research, and optimization.
• Build and optimize paid campaigns across Meta, TikTok, and Google Ads.
• Analyze CTR, CAC, and LTV to inform pivots.
• Run continuous A/B tests on hooks, ad copy, and landing page conversions.

Skills

3+ years performance marketing

Tech stack mastery

AI literacy

Social savvy

Analytical rigor

Tools

Meta Ads Manager

Google Ads

Sintra.ai

GA4

Excel/Google Sheets

Job description

Job Title: Performance Marketing Specialist (Part-Time / Launch Specialist)
Salary: 40,000 to 50,000

The Impact You’ll Make

• Launch Leadership: Execute the full-funnel digital marketing strategy for our brand launch, focusing on rapid customer acquisition and brand awareness.

• AI-Enhanced Workflow: Integrate and manage Sintra.ai (or similar marketing automation tools) to streamline lead generation, audience research, and campaign optimization.

• Omnichannel Execution: Build, launch, and relentlessly optimize paid campaigns across Meta (IG/FB), TikTok, and Google Ads.

• Data Storytelling: Move beyond basic reporting. You will analyze CTR, CAC, and LTV to tell us why things are working and where we need to pivot.

• Creative Testing Lab: Partner with our owners to run continuous A/B tests on "scroll-stopping" hooks, ad copy, and landing page conversions.

Who You Are

• A Proactive Problem Solver: You don’t wait for a checklist. You identify bottlenecks in the funnel and propose solutions before they become issues.

• Expert Communicator: You can translate complex data into clear, actionable insights for the founding team.

• Detail-Obsessed: You understand that in performance marketing, a broken link or a wrong pixel setting is lost revenue.

• Resourceful: You thrive in a startup environment and enjoy finding "growth hacks" and tools to do more with less.

Qualifications

• 3+ years of hands‑on performance marketing experience (preferably in DTC, E-commerce, or Subscription services).

• Proven Tech Stack Mastery: Deep experience with Meta Ads Manager and Google Ads is required.

• AI Literacy: Direct experience with Sintra.ai or a strong desire to master AI-driven marketing automation.

• Social Savvy: A strong understanding of social media trends and what drives engagement in a crowded feed.

• Analytical Rigor: Advanced proficiency in GA4 and Excel/Google Sheets.

Preferred Industry Experience

• Subscription & Recurring Revenue Models: Ideally, you have previous experience working with subscription boxes, wellness products, or membership-based businesses. You should understand the nuances of marketing to a recurring audience and optimizing for Lifetime Value (LTV).

• DTC (Direct-to-Consumer): Experience in high-growth e-commerce environments where inventory management and shipping timelines influence marketing spend.