Performance Marketing Specialist (Meta & Google Ads, E-commerce)

The Powder Shampoo; Philippines; Remote; PHP 900,000 - 1,500,000; Full time

Benefits offered by this job

Fully remote

Direct founder collaboration

Mission-driven brand

Job summary

The Powder Shampoo is seeking a senior paid ads specialist to own and optimize ecommerce campaigns across about 15 markets. You will be responsible for revenue, ROAS and budget management, directly driving profitable sales for a remote team.

Ideal candidates have 5+ years in Meta Ads Manager and Google Ads, with e-commerce results across multiple countries. You will work with design and marketing to align campaigns with product launches and brand messaging.

Qualifications

• 5+ years hands-on experience with Meta Ads Manager and Google Ads.
• Proven e-commerce results, including campaign setup, optimization and budget management.
• Experience running ads across multiple countries.
• Strong analytical skills with GA4 and Shopify knowledge.

Responsibilities

• Deliver profitable sales growth with revenue and ROAS targets per market.
• Plan, build and optimize paid campaigns across Meta and Google across multiple countries.
• Manage campaign structures, budgets and scale successful ads.
• Research keywords and audiences; run A/B tests on targeting and creatives.
• Track ROAS, CPA, conversion rate and revenue daily.

Skills

Meta Ads Manager

Google Ads

E-commerce

GA4

Shopify

English proficiency

Tools

Facebook Ads Manager

Google Ads

GA4

Shopify

Job description

The average bottle of shampoo or shower gel is mostly water, packed in plastic. We set out to change that.

The Powder Shampoo Pte Ltd makes plastic-free, waterless, vegan powder-to-foam hair and body care in Singapore. Our products sell through retailers in 20 countries, including Sephora, Guardian Pharmacy, WH Smith, Healthy Options and Grove Collaborative in the US. Our website reaches customers in 52 countries.

Our formulas use carefully selected ingredients that are good for people and the planet. We believe in conscious consumption, eco-friendly packaging and transparent practices.

We’re a tiny team with a giant goal: Heal Earth With Every Shower, and plant 1 million trees along the way.

The role

You will own paid ads for our e-commerce site across about 15 markets. Your job is to deliver profitable sales. Spending the budget and reporting on it is not enough. This is a hands‑on role: you run the accounts yourself, and you are accountable for revenue and return on ad spend.

What you’ll do

• Deliver profitable sales growth, with clear revenue and ROAS targets for each market
• Plan, build and optimize paid campaigns across Meta (Facebook, Instagram) and Google Ads (Search, Shopping, Performance Max, YouTube) in multiple countries
• Manage campaign structures and budgets, and scale what works
• Research keywords and audiences
• Run A/B tests on targeting, offers, creatives and landing pages
• Track ROAS, CPA, conversion rate and revenue daily, and act on the trends
• Keep conversion tracking and attribution clean
• Work closely with the design team to develop new ad concepts, copy and creative direction, then test and improve them constantly to raise ROAS
• Work with the marketing and e-commerce teams to align campaigns with brand messaging and product launches
• Report results and recommendations clearly to the founder

What you’ll bring

• 5+ years of hands‑on experience with Meta Ads Manager and Google Ads, in accounts you personally managed
• Proven e-commerce results, including campaign setup, optimization and budget management
• Experience running ads across multiple countries
• Strong analytical skills, with a solid understanding of e-commerce funnels, GA4 and Shopify
• Clear written and spoken English
• The ability to work independently, manage multiple campaigns and meet deadlines
• DTC or consumer brand experience, especially in beauty or personal care, is an advantage
• Experience with TikTok Ads is a plus

Who you are

You measure success by profitable sales, not by clicks, reach or budget spent. You care about the planet, and you want your work to mean something. You are honest about what the numbers say, even when they’re bad. You move fast, and you would rather fix a problem than explain it.

What we offer

• Fully remote, full‑time role
• Real ownership, working directly with the founder
• A mission‑driven brand where business growth and environmental impact go together