Digital Marketing Lead (Meta Ads & SEO)

Enable PH

Metro Manila

On-site

PHP 360,000 - 540,000

Full time

13 hours ago

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Benefits offered by this job

Health Maintenance Organization (HMO)

Merit-based incentives

Employee discount

Job summary

Enable PH is seeking an experienced Digital Marketing Officer in the Philippines to lead the execution and optimization of digital marketing initiatives focused on Google Ads, Meta Ads, and SEO. The role drives traffic and sales across Shopify stores, improves organic visibility, and maximizes ROI through data-driven campaign management.

Applicants should have hands-on experience with Google Ads, Meta Ads, GA4, and SEO, and be prepared to collaborate with cross-functional teams to align

Qualifications

3+ years in digital marketing with hands-on Google Ads and Meta Ads management.
Experience in e-commerce advertising, preferably Shopify.
Working knowledge of SEO, keyword research, on-page optimization.
Proficiency in GA4, Google Analytics, and related analytics tools.
Strong analytical and data interpretation skills.
Experience managing budgets and optimizing ROI/ROAS.
Excellent communication and organizational skills.
Ability to work on-site five days a week.

Responsibilities

Develop and execute Google Ads and Meta Ads strategies to boost brand awareness, traffic, leads, and sales.
Create, monitor, and optimize campaigns based on objectives, audiences, and priorities.
Conduct keyword research, audience segmentation, competitor analysis, and market research.
Manage Google Ads campaigns: Search, Display, Shopping, Performance Max where applicable.
Develop Meta Ads campaigns to drive traffic, engagement, conversions, and sales across Shopify stores.
Implement retargeting to improve engagement and conversion rates.
Develop and implement SEO strategies to improve organic rankings and traffic.
Conduct on-page SEO audits, keyword research, and content optimization.
Optimize product listings, metadata, headings, and pages per best practices.
Monitor organic performance and identify opportunities to raise rankings.
Campaign analytics: track impressions, CTR, CPC, ROAS, and ROI.
Provide data-driven recommendations and optimizations.

Skills

Google Ads

Meta Ads

SEO

Analytics

Budget management

Education

Bachelor's degree in Marketing, Business Administration, Communications, Statistics, Economics, or related field

Tools

GA4

Google Analytics

Google Search Console

Job description

We are seeking an experienced, analytical, and results-driven Digital Marketing Officer to lead the execution and optimization of the company's digital marketing initiatives, with a strong focus on Google Ads, Meta Ads, and Search Engine Optimization (SEO).

The successful candidate will be responsible for developing and implementing paid advertising strategies, driving traffic and sales across the company's Shopify stores, improving organic search visibility, and maximizing campaign performance and return on investment (ROI). This role requires strong analytical capabilities, hands-on experience in digital advertising platforms, and the ability to translate campaign data into actionable strategies that support the company's marketing objectives and overall business growth.

RESPONSIBILITIES

JOB SUMMARY

1. Digital Advertising Strategy and Campaign Management

Develop and execute comprehensive digital marketing strategies across Google Ads and Meta Ads (Facebook and Instagram) to increase brand awareness, website traffic, leads, and sales.
Create, manage, monitor, and optimize advertising campaigns based on business objectives, target audiences, and marketing priorities.
Conduct keyword research, audience segmentation, competitor analysis, and market research to identify opportunities for campaign improvement.
Manage and optimize Google Ads campaigns, including Search, Display, Shopping, and Performance Max, where applicable.
Develop and execute Meta Ads campaigns to drive traffic, engagement, conversions, and sales across all company Shopify stores.
Implement retargeting and remarketing strategies to improve audience engagement and conversion rates.

2. Shopify Traffic and Sales Growth

Take ownership of driving website traffic and sales across the company's Shopify stores through effective Meta Ads and Google Ads campaigns.
Monitor store traffic, customer acquisition costs, conversion rates, and advertising-driven revenue.
Collaborate with the E-commerce team to identify opportunities for improving website performance, product visibility, and conversion rates.
Ensure alignment between advertising campaigns, product promotions, landing pages, and overall e-commerce objectives.

3. Search Engine Optimization (SEO)

Develop and implement SEO strategies to improve organic search rankings, website visibility, and qualified website traffic.
Conduct keyword research, on-page SEO audits, competitor analysis, and content optimization.
Optimize website pages, product listings, metadata, headings, and other relevant elements based on SEO best practices.
Monitor organic search performance and identify opportunities to improve search engine rankings and organic traffic.

4. Campaign Performance Analysis and Optimization

Monitor, analyze, and evaluate campaign performance using relevant metrics, including impressions, reach, CTR, CPC, CPM, CPA, conversion rates, ROAS, and overall ROI.
Analyze campaign data and customer behavior to identify trends, performance gaps, and opportunities for improvement.
Conduct A/B testing on ad creatives, copy, audiences, placements, and campaign strategies to improve advertising effectiveness.
Provide data-driven recommendations and implement necessary adjustments to improve campaign efficiency and business results.

5. Budget Management and Reporting

Manage digital advertising budgets and ensure efficient allocation of resources across Google Ads and Meta Ads campaigns.
Monitor advertising expenses against allocated budgets and ensure cost efficiency.
Prepare and present regular weekly and monthly performance reports covering campaign results, advertising spend, website traffic, conversions, sales, and key performance indicators (KPIs).
Provide actionable insights and recommendations to management based on campaign performance and marketing analytics.

6. Cross-functional Collaboration and Industry Development

Work closely with the E-commerce, Content, Creative, and other relevant teams to ensure alignment of digital marketing campaigns with business and promotional objectives.
Collaborate with designers and content creators in developing effective advertising creatives, copies, and marketing materials.
Stay updated with the latest developments, platform updates, advertising trends, and best practices in Google Ads, Meta Ads, SEO, and digital marketing.
Recommend and implement new tools, strategies, and optimization techniques to strengthen the company's digital marketing performance.

QUALIFICATIONS

Bachelor's degree in Marketing, Business Administration, Communications, Statistics, Economics, or a related field.
Minimum of 3 years of relevant experience in digital marketing, with hands-on experience managing Google Ads and Meta Ads campaigns.
Proven experience in managing paid advertising campaigns that generate measurable traffic, conversions, and revenue growth.
Experience managing advertising campaigns for e-commerce businesses, preferably with Shopify stores.
Working knowledge of SEO strategies, keyword research, on-page optimization, and search engine ranking factors.
Proficiency in Google Ads, Meta Ads Manager, Google Analytics 4 (GA4), Google Search Console, and other relevant digital marketing analytics tools.
Strong analytical and data interpretation skills, with the ability to translate campaign performance into actionable business recommendations.
Experience in managing advertising budgets and optimizing campaigns based on ROI and ROAS.
Excellent communication, organizational, and problem-solving skills.
Ability to work independently, manage multiple campaigns, and meet performance targets.
Willingness to work on-site five (5) days per week.

BENEFITS