Digital Marketing Manager (Meta Ads, Google Search) NZ experience

D2B; Philippines; Remote; PHP 725,000 - 781,000; Full time

Job summary

D2B, a direct-to-consumer brand designing premium steel planter boxes, is seeking a Digital Marketing Manager to own and scale online sales remotely from the Philippines. The role centers on paid acquisition with Meta as the core platform and involves end-to-end campaign management across Meta and Google.

You will implement tracking, build audiences, test creative, and ensure product feeds reflect stock and lead times.

Qualifications

• Hands-on experience managing paid Meta ad campaigns for e-commerce.
• Proven proficiency managing Google Ads (Search, Shopping) and Merchant Center feeds.
• Experience establishing and troubleshooting Meta CAPI and GA4 analytics.
• Familiarity with basic SEO and email marketing platforms (Klaviyo or equivalent).
• Excellent written English communication and remote work autonomy.

Responsibilities

• Plan, launch, and optimize Meta campaigns (Facebook/Instagram) including catalog ads and retargeting.
• Manage Google Search and Shopping campaigns and GA4 reporting.
• Set up and maintain tracking (Meta CAPI, pixel, Google conversion tracking).
• Build customer lists and audiences for retargeting and lookalikes.
• Collaborate with teams to align ads with stock and lead times for made-to-order items.
• Report monthly on spend, revenue, ROAS, and testing plans.
• Ensure ads reflect real stock availability and lead times for made-to-order items.

Skills

Meta Ads Management

Google Ads Management

Tracking & Analytics (GA4, CAPI)

SEO Basics & Email Marketing

Remote Work Discipline

Tools

Google Merchant Center

GA4

Klaviyo

Meta Pixel / CAPI

Shopify

Job description

Position : Digital Marketing Manager

Salary : PHP. 65,000 - 70,000

Working Hours & Conditions : Remote - PH

ABOUT THE COMPANY:

The company designs and fabricates premium steel planter boxes that are CNC cut, folded, and welded in-house by its dedicated craft and manufacturing team. Operating as a direct-to-consumer e-commerce brand via Shopify, the business takes pride in delivering durable, high-quality architectural planter systems directly to homeowners and landscape enthusiasts. With in-house fabrication and made-to-order manufacturing capabilities, the brand focuses on merging industrial design precision with modern digital e-commerce.

ROLE OVERVIEW:

We are seeking an experienced Digital Marketing Manager to own and scale our online sales, with paid Meta advertising serving as the core foundation of the position. In this remote, hands-on role, you will be responsible for end-to-end paid acquisition across Meta and Google, managing conversion tracking, audience development, creative testing, and product feed accuracy. You will work closely with internal teams to translate made-to-order lead times and stock availability into profitable, high-converting digital ad campaigns.

RESPONSIBILITIES:

• Plan, launch, and optimize paid campaigns on Meta (Facebook and Instagram), including catalog ads, retargeting, and creative testing
• Manage Google Search and Shopping campaigns, our Merchant Center product feed, and GA4 reporting
• Set up and maintain tracking (Meta pixel and Conversions API, Google conversion tracking) so we can trust the numbers
• Build customer lists and audiences for retargeting and lookalikes
• Plan creative with our team and brief photo and video content for ads
• Report monthly on spend, revenue, ROAS, and what you’re testing next
• Make sure ads reflect real stock availability and lead times, including made-to-order items

QUALIFICATIONS:

• Solid, hands-on experience managing paid Meta ad campaigns (Facebook and Instagram) for e-commerce or physical product businesses, backed by a demonstrated track record of results.
• Proven proficiency managing Google Ads (Search, Shopping) and Google Merchant Center feeds.
• Hands-on experience establishing and troubleshooting Meta Conversions API (CAPI), server-side tracking, Google conversion tags, and GA4 analytics.
• Familiarity with basic SEO best practices and email marketing platforms (e.g., Klaviyo or equivalent).
• Excellent written English communication skills and the discipline to manage multi-channel digital marketing autonomously in a remote setup.

PREFERRED:

• Working knowledge of Shopify administration (products, collections, app ecosystems, and ad feed syncs).
• Direct experience marketing made-to-order, customized, or low-volume manufactured goods with extended delivery lead times.
• Practical skills in directing, editing, or creating photo and video assets tailored for social ad formats.

WHAT YOU’LL BRING:

• A structured, data-driven approach to testing creative variations, bidding models, and target demographics without relying solely on platform-reported metrics.
• Strong ownership mindset, adept at diagnosing sudden dips in ROAS, tracking discrepancies, or campaign overspend proactively.
• Clear, organized communication style capable of briefing creatives and aligning marketing spend with operational capacity.