Paid Social Specialist

Outsourcey; Philippines; On-site; PHP 334,800 - 558,000; Full time

Benefits offered by this job

Competitive salary

Career growth opportunities

Collaboration with industry leaders

Job summary

A global talent expansion company in the Philippines is seeking a passionate individual to manage and optimize paid social campaigns. The ideal candidate will focus on data analysis, ensuring performance meets clients' goals via platforms like Meta and Instagram. Join a team of industry leaders where you can shape HR functions and drive your career forward with ample growth opportunities. A competitive salary and supportive environment await you.

Qualifications

• Proven expertise in tracking and analyzing paid social campaigns.
• Strong ability to create engaging campaigns across multiple platforms.
• Experience in collaborating with various teams for advertising needs.

Responsibilities

• Execute and analyze marketing campaigns for performance insights.
• Optimize campaigns and ensure alignment with clients' goals.
• Monitor key metrics and generate performance reports.

Skills

Data analysis

Campaign optimization

SEO collaboration

Market research

Tools

CRM (SENTR)

Social media platforms

Job description

Looking to take your career to the next level? Then this role is for you!

Join Outsourcey and be part of our mission to revolutionize global talent expansion! We connect businesses with dedicated full-time teams in the Philippines, offering cost-efficient solutions without compromising quality. Join us and help elevate businesses with complete control and comprehensive support, let's shape the future of work together!

Core Responsibilities

• Executing tests, measuring, collecting, and analysing data to identify trends and insights, ensuring maximum ROI across multiple paid social campaigns and your wider client portfolio.
• Tracking, reporting, and analysing website analytics and Paid Social initiatives, implementing best practices to optimise performance.
• Independently create campaigns aligned with best practices across Meta, Instagram, TikTok, LinkedIn, and Pinterest platforms.
• Optimising campaign copy and performance metrics continuously to meet clients' goals and KPIs.
• Ensuring spend pacing is on track for all accounts, escalating any challenges well before the end of the month.
• Collaborating with design, content, SEO, and Search teams to define advertising requirements and align all content with Paid Social best practices.
• Serving as a technical point of contact for the Account Management team, addressing any technical questions.
• Conducting market research on consumer trends and competing brands, utilizing data to inform marketing strategies.
• Monitoring and reporting on key metrics such as conversion rate, CPCs, CPMs, ROI, CPL, and customer acquisition rates.
• Generating performance reports and analytics for presentation and review, staying abreast of the latest advancements in social media trends, PPC strategies, and best practices.
• Performing daily checks to ensure campaigns are running smoothly, and completing all tasks within the allocated deadlines.
• Recommending and implementing new features and betas for clients, providing training and support to the team.
• Ensuring all activities and workflows are logged and tracked in our CRM (SENTR).

Benefits

• Competitive salary
• Opportunity to shape the HR function of a rapidly growing BPO.
• Work closely with a team of industry leaders who have successfully scaled BPOs in the past.
• Career growth and development opportunities.

Please attach your CV and we will be in touch for a confidential chat. Let's do great things together!