Digital Marketing Specialist

Be Global E-Commerce Corporation; Manila; On-site; PHP 300,000 - 540,000; Full time

Job summary

Be Global E-Commerce Corporation is seeking a Digital Marketing Specialist focused on ads management and data analytics in Manila. You will oversee advertising campaigns, analyze performance data, and extract insights to improve ROI.

The role involves audience research, collaboration with creative teams, budget oversight, and reporting to stakeholders. A BS degree in Marketing or related field plus 1–2 years of experience is expected.

Qualifications

• Proven work experience as a Digital Media Specialist or Digital Marketing Manager.
• Solid knowledge of paid ads (Google, Viber, FB, LinkedIn, Instagram, TikTok).
• Familiarity with ad tracking and attribution models to measure ROI.
• Excellent communication and presentation skills to convey complex data insights.
• Ability to multitask and manage multiple projects under tight deadlines.

Responsibilities

• Plan, execute, and optimize digital advertising campaigns across platforms such as Facebook Ads, CPAS, LinkedIn Ads, and other relevant ad networks.
• Conduct audience research and segmentation to identify target audiences for each advertising campaign, ensuring precise targeting for maximum impact.
• Collaborate with the creative and content management teams to develop compelling ad copies, visuals, and multimedia content that resonate with the target audience and drive engagement.
• Monitor and manage advertising budgets effectively, ensuring optimal allocation of funds across campaigns to achieve desired results within cost constraints.
• Utilize analytics tools to track key performance metrics such as CTR, CPC, CPA, ROAS, and conversion rates; generate regular reports and insights to evaluate campaign performance and identify areas for improvement.
• Implement conversion tracking mechanisms and strategies to optimize campaigns for lead generation, sales, or other desired outcomes.
• Monitor competitor ad strategies, industry trends, and best practices to stay informed and identify opportunities for competitive advantage.
• Create comprehensive reports and dashboards to communicate campaign performance and insights effectively to stakeholders and decision-makers.

Skills

Digital marketing

Ads management

Data analytics

Audience targeting

Budget management

Communication skills

Team collaboration

Project management

Multitasking

Time management

Education

BS degree in Marketing, Advertising, Digital media or relevant field

Job description

Summary of Position:

As a Digital Marketing Specialist specializing in ads management and data analytics, your primary responsibility is to oversee and optimize digital advertising campaigns across various platforms. Additionally, you will be responsible for analyzing campaign performance data to extract actionable insights and improve ROI.

Duties and Responsibilities:

• Plan, execute, and optimize digital advertising campaigns across platforms such as Facebook Ads, CPAS, LinkedIn Ads, and other relevant ad networks.
• Conduct audience research and segmentation to identify target audiences for each advertising campaign, ensuring precise targeting for maximum impact.
• Collaborate with the creative team and content management team to develop compelling ad copies, visuals, and multimedia content that resonate with the target audience and drive engagement.
• Monitor and manage advertising budgets effectively, ensuring optimal allocation of funds across campaigns to achieve desired results within cost constraints.
• Utilize analytics tools (e,g., Facebook Analytics) to track key performance metrics such as CTR, CPC, CPA, ROAS, and conversion rates. Generate regular reports and insights to evaluate campaign performance and identify areas for improvement.
• Implement conversion tracking mechanisms and strategies to optimize campaigns for lead generation, sales, or other desired outcomes.
• Monitor competitor ad strategies, industry trends, and best practices to stay informed and identify opportunities for competitive advantage.
• Create comprehensive reports and dashboards to communicate campaign performance and insights effectively to stakeholders and decision-makers.

Qualifications:

• Proven work experience as a Digital Media Specialist or Digital Marketing Manager
• Solid knowledge of paid ads (ex. Google, Viber, FB, LinkedIn, Instagram, TikTok, and the likes)
• Familiarity with ad tracking and attribution models to measure campaign effectiveness and ROI.
• Excellent communication and presentation skills to convey complex data insights in a clear and actionable manner.
• Ability to work collaboratively in a team environment and manage multiple projects simultaneously
• Excellent analytical and project management skills
• An ability to multitask and perform under tight deadlines
• Strong verbal and written communication skills
• BS degree in Marketing, Advertising, Digital media or relevant field
• At least 1-2 years relevant experience

About Be Global E-Commerce Corporation

Founded in 2011, Blue Green Enterprise, is one of the pioneer companies in the E-Commerce industry in the Philippines offering in-house and acquired brands across all digital platforms.

Seven years later, to meet the pressing need for an efficient digital commerce enabler, Be Global E-Commerce Corporation came into being. BGE Corp. now provides e-commerce end to end solutions – Account Management, Digital Marketing, Warehouse and Fulfillment to After Sales Support. With our rich experience in e-commerce and our resilient and efficient culture we are able to help and empower brands to reach their maximum potential in the e-commerce industry.

Core Values: FIRE and ICE

• Faith. Embracing unwavering Faith: in God, in our team, and in the strength of our partnerships.
• Integrity. Steadfast commitment to honest and moral principles even in the face of challenges.
• Relationship. Nurturing relationships as the cornerstone of thriving and enduring partnership.
• Excellence. Pursuing greatness. Setting a standard of remarkable quality and achievement.
• Impact. Driving meaningful change with purposeful action.
• Collaborative. Powering through united efforts. Possibilities.
• Efficiency. Optimizing actions for maximum impact.

Vision and Mission

Fostering Business Growth for our partners through E-commerce.

By 2025, Be Global E-commerce Corporation is a reliable and sustainable e-commerce ecosystem that helps 100 brands reach Filipinos through e-marketplace & website management and full digital marketing services.

By 2030, Be Global E-commerce Corporation will help these brands attain local and global success through E-commerce.