Performance Marketing Officer

NorthStar Inc; Taguig; Hybrid; PHP 335,000 - 502,000; Full time

Benefits offered by this job

Company laptop

Work from home with office days

10 days paid leave

Office in BGC (collaboration days)

Performance bonus

Job summary

NorthStar Inc is building a new, e-commerce-first sachet brand in the Philippines. The role owns how the brand is found and sold, shaping the marketing plan, campaign calendar, and ad budgets across TikTok, Meta, Shopee, and Lazada.

You will translate data insights into actionable briefs for the Creative Director and the team. You’ll be the one explaining what works to the team, driving decisions about SKUs, pricing, and stock.

Qualifications

• 2–4 years in performance, growth or e-commerce marketing.
• Hands-on experience with TikTok Ads, Meta Ads Manager, and Shopee/Lazada seller tools.
• Real comfort with Sheets and platform dashboards — you build reports, you don't just read them.
• The ability to explain a number, and what to do about it, to someone who doesn't work in marketing.
• Beauty, skincare or FMCG experience is a plus, not a requirement.
• Startup temperament: you'd rather figure it out than wait to be told.

Responsibilities

• Own how the brand gets found and sold.
• Build the marketing plan and the campaign calendar; run the ad budget across TikTok, Meta, Shopee and Lazada.
• Turn data insights into a brief for content and explain it to the team in plain language.
• Decide what to shoot next, which SKU to push, and how to price bundles.
• Be in the room where decisions are made and drive action.

Skills

Performance marketing

Growth marketing

E-commerce marketing

Data reporting

Startup mindset

Communication

Tools

TikTok Ads

Meta Ads Manager

Shopee/Lazada tools

Sheets

Job description

We're rebuilding the sachet from scratch.

Sachets built the Philippine market — and they're usually where quality goes to die. Cheap formulas, cheap packaging, an afterthought. We think that's backwards. Single-dose should mean the freshest product, the exact amount you need, no waste, at a price that doesn't hurt.

That's the brand we're building. It's the first out of NorthStar, and we're building it from zero right now — our own machine lands in November, our warehouse in Sta. Rosa is being fitted out, six SKUs are locked, and we launch e-commerce-first on TikTok Shop, Shopee, Lazada and our own site.

We're a small team. Nothing is inherited, nothing is bureaucratic, and nothing you build gets stuck in three layers of approval.

The job

You own how the brand gets found and sold.

You'll build the marketing plan and the campaign calendar. You'll run the ad budget across TikTok, Meta, Shopee and Lazada — deciding what gets scaled and what gets killed. And you'll live in the numbers: ROAS, CAC, CTR, CVR, AOV, LTV, contribution margin per SKU.

Here's the part that matters most to us. Our Creative Director makes beautiful work. What we need is someone who can tell him why — who can look at the data, find the insight, and turn it into a brief so our content is driven by what's actually working. Then explain it to the rest of the team in plain language so everyone knows what to do next.

Your work changes what we do

We're small enough that your read on the data doesn't get filed away — it decides things. What we shoot next. Which SKU we push. How we price a bundle. When we pull a campaign that isn't working. How much stock we order for the next run.

You won't be waiting on a committee to act on what you found. You'll be in the room where we decide, and most of the time you'll be the one holding the reason.

If you want your work to actually move a business, not just fill a deck, this is that.

You'll fit if you have

• 2–4 years in performance, growth or e-commerce marketing — agency or brand side

• Hands-on experience with TikTok Ads/TikTok Shop, Meta Ads Manager, and Shopee/Lazada seller tools

• Real comfort with Sheets and platform dashboards — you build reports, you don't just read them

• The ability to explain a number, and what to do about it, to someone who doesn't work in marketing

• Beauty, skincare or FMCG experience is a plus, not a requirement

• Startup temperament: you'd rather figure it out than wait to be told

What we offer

• ₱30,000–₱45,000 gross per month

• Regular employment from day one — no probationary period

• 10 days paid leave from your first day

• Work from home, with collaboration days at our BGC office

• Company laptop

• Full ownership of the marketing function. You're not executing someone else's plan, you're writing it.

Screening questions

1. Which ad platforms have you personally managed, and what's the largest monthly budget you've run?

2. Tell us about a campaign where the data made you change direction. What did you see, and what did you change?

3. What's your expected monthly gross salary?