Performance Marketing Manager

Kimtan Labs; Taguig; On-site; PHP 900,000 - 1,300,000; Full time

Job summary

Kimtan Labs in Taguig is seeking a data-driven Performance Marketing Manager to own our paid acquisition strategy and scale growth across key marketplaces and online channels. You will drive planning, execution, and optimization of campaigns with a strong focus on ROAS and efficiency.

You will collaborate with brand and creative teams, implement tracking and automation, run A/B tests, and deliver regular performance insights to stakeholders.

Qualifications

• Bachelor's degree or equivalent practical experience required.
• Strong data-driven mindset with multi-channel performance experience.
• Proven ability to hit ROAS targets and optimize campaigns.
• Ability to translate data into actionable insights for non-technical stakeholders.

Responsibilities

• Plan, execute, and optimize performance-driven campaigns across TikTok GMV Max, Meta, Shopee, Lazada, and Google to drive revenue and customer acquisition.
• Manage paid media budgets, set KPIs, and develop test-and-learn strategies to maximize ROAS.
• Analyze campaign performance data, optimize funnel efficiency, and refine audience segmentation.
• Collaborate with brand and creative teams to align performance initiatives with launches and timelines.
• Conduct A/B testing, evaluate creative performance, and drive CRO across digital touchpoints.
• Implement tracking setups, conversion measurement, and marketing automation workflows.
• Deliver regular performance marketing reports and insights to stakeholders, identifying growth opportunities.

Skills

ROAS optimization

Campaign planning

A/B testing

CRO

Tracking implementation

Marketing automation

Cross-functional collaboration

Education

Bachelor’s degree in Marketing or related field

Tools

TikTok GMV Max

Meta Ads

Shopee Ads

Lazada Ads

Google Ads

Job description

Performance Marketing Manager (Full-Time)

Reports to: CEO

Kimtan Labs is a fast-growing, multi-brand beauty and personal care company retailing across major e-commerce platforms and marketplaces in the Philippines and Singapore. We are seeking a high-energy, data-driven Performance Marketing Manager to own and scale our paid acquisition strategy.

The Role

You will support the digital marketing and growth team in driving performance, visibility, and acquisition across all online channels and marketplaces. Your job covers campaign planning and execution, paid media budget management, ROAS optimization, performance reporting, and data-driven testing. Success is measured by campaign efficiency, accuracy, and growth targets.

What You'll Do

• Plan, execute, and optimize performance-driven campaigns across TikTok GMV Max, Meta, Shopee, Lazada, and Google to drive revenue, customer acquisition, and lifetime value.
• Manage paid media budgets, set and track KPIs, and develop test-and-learn strategies to maximize return on ad spend (ROAS).
• Analyze campaign performance data, optimize funnel efficiency, and refine audience segmentation.
• Collaborate with brand and creative teams to align performance initiatives with broader business goals and product launch timelines.
• Conduct A/B testing, evaluate creative performance, and drive conversion rate optimization (CRO) across digital touchpoints.
• Implement tracking setups, conversion measurement, and marketing automation workflows.
• Deliver regular performance marketing reports and insights to stakeholders, identifying growth opportunities.

What We're Looking For

• Proven ability to hit ROAS targets and drive strategy across paid channels
• Experience with campaign planning and execution, A/B testing, and creative performance evaluation.
• Solid understanding of digital marketing fundamentals, including conversion rate optimization, tracking implementation, and marketing automation workflows.
• Ability to collaborate effectively with cross-functional teams, communicate results to non-technical stakeholders, and manage multiple campaigns simultaneously.
• Bachelor’s degree in Marketing, Business, Economics, Communications, or a related field, or equivalent practical experience.
• Comfort working on-site in Taguig in a fast-paced, data-informed environment, with a proactive, test-and-iterate mindset.

Nice to Have

• Background in FMCG, personal care, or consumer brands in Southeast Asia, especially with omnichannel or marketplace experience.

What Success Looks Like

• High-performing digital and marketplace campaigns delivering targeted ROI
• Rigorous test-and-learn pipeline providing data-driven recommendations on audience and creative strategy.
• Smooth cross-functional execution with brand and creative teams across new launches and seasonal activations.
• Actionable, transparent campaign reporting provided consistently to key decision-makers.