Performance Marketing Manager

PingPong Payments; Metro Manila; On-site; PHP 900,000 - 1,800,000; Full time

Job summary

PingPong Payments in the Philippines is seeking a results-driven marketing leader to craft and execute go-to-market strategies for cross-border payments and e-commerce. You will own digital acquisition, activation, and retention, focusing on small businesses and freelancers through a self-service model.

You will manage diverse channels—from SEO/SEM and influencer marketing to social media and offline partnerships—while collaborating with product, risk, and sales to optimize funnel performance

Qualifications

• 4+ years of marketing experience in cross-border ecommerce, fintech, payments or SaaS.
• Strong understanding of the Philippines market and local business behavior.
• Proven ability to hit revenue targets through digital channels.
• Hands-on across SEO/SEM, influencer marketing, social media and offline partnerships.

Responsibilities

• Develop and execute go-to-market strategy for Philippines cross-border ecosystem.
• Own revenue targets with the customer conversion team across lifecycle stages.
• Target small businesses and freelancers via a self-service model.
• Acquire customers through SEO/SEM, influencer marketing, social channels, and partnerships.
• Collaborate with risk, product, and operations to enable self-service payments.

Skills

Cross-border marketing

Go-to-market strategy

Digital marketing

Influencer marketing

SEO/SEM

Social media marketing

Lifecycle marketing

Analytics

English communication

Tools

Braze

HubSpot

Salesforce

Job description

• 1. Develop and execute the go-to-market strategy for Philippines’s foreign trade and cross-border e-commerce ecosystem, aligning with PingPong’s revenue goals.
• 2. Take on independent revenue KPIs together with the customer conversion team, and jointly take responsibility for the entire business lifecycle from customer acquisition, registration, activation, to retention.
• 3. Focus on the small customer segment, including small businesses, freelancers, and other users, primarily through a customer self-service business model.
• 4. Flexibly acquire customers in bulk through various online and offline channels, including but not limited to influencer marketing, social media, affiliate programs, SEO & SEM, offline partnerships, and other channels.
• 5. Collaborate with the customer conversion, risk and product operation team to establish a support system that enables customers to independently use cross-border payment services, including videos, documentation, Q&A, and more.
• 6. Continuously adjust marketing, pricing, product, risk and other related strategies and policies to support business growth through ongoing funnel analysis, market research, customer interviews and competitor analysis to maintain market competitiveness.
• 7. Collaborate with the customer conversion team to independently and completely close the revenue targets set by the company.
• 8. Continuously optimize marketing ROI and improve business profits by refining content, leveraging viral/fission growth strategies, and other methods.
• 9. Will be partially responsible for local brand marketing in the Philippines and the go-to-market marketing work for the direct sales team.

Key Requirements (Experience & Skills)

• 1. 4+ years of marketing experience in cross-border e-commerce, fintech, payments, or SaaS.
• 2. Proven track record in the Philippines market – understanding of local freelancer and SMB business behavior (especially BPO and Virtual Assistant), business culture, and digital landscape.
• 3. Have experience in independently taking on revenue business targets via digital marketing and achieving strong results.
• 4. Have hands-on experience across the full spectrum of customer acquisition channels, including SEO/SEM, influencer marketing, social media marketing, viral/fission marketing, and offline partnership acquisition.
• 5. Hands-on experience with social media management (Instagram, FB, LinkedIn, X), content tools (Canva, mobile video editors).
• 6. Have extensive experience in marketing and acquiring customers targeting individuals and small micro-enterprises, with strong results achieved.
• 7. Strong analytical skills: ability to use Google Analytics and native insights to drive decisions.
• 8. Experience with lifecycle marketing (email, push notifications, in-app messaging) and customer journey mapping.
• 9. Excellent written and verbal English (ability to work with global teams).

Preferred:

• 1. Existing network of Philippines Freelancer influencers and associations.
• 2. Have experience in acquiring customers through establishing partnerships.
• 3. Have experience in marketing local financial product brands in the Philippines.
• 4. Knowledge of CRM platforms (e.g., Braze, HubSpot, Salesforce) is a plus.