Head of Brand and Creative

Expounder Corp.; Manila; Remote; PHP 3,757,000 - 10,895,000; Full time

Benefits offered by this job

Fully remote

Job summary

Expounder Corp. is seeking a Head of Brand and Creative to lead creative strategy for four bedding brands and oversee a growing team.

This fully remote leadership role reports directly to the CEO, with responsibility for setting creative direction and making high-impact decisions rather than producing assets personally. You will own brand systems, develop the team, and implement AI-powered production while ensuring color accuracy, fabric realism, and compliance.

Qualifications

• Led creative for a US consumer products brand at scale (roughly USD 10M/year).
• Directed Amazon listing creative (main images, A+, listing video) and DTC/paid social creative.
• Built and ran a creative team of designers, editors and producers.

Responsibilities

• Own The Amazon listing surface: main images, A+, listing video, Brand Story, video assets, color swatches, storefronts.
• Run a two-week testing engine with a single-variable hypothesis per test.
• Direct TikTok Shop and paid social creative: hooks, formats, briefs for creators and editors.
• Lead DTC creative across site imagery, landing pages, email and paid social assets.
• Establish four brand systems: visual identity, photography, lighting, tone and guidelines.
• Oversee packaging and physical branding with product team.
• Build and lead the creative team and systems, manage freelancers and vendors.
• Implement AI in production with safeguards for realism and compliance.

Skills

Creative leadership

Team building

Written English

Tools

AI image tools

AI video tools

Job description

Employment type: Full-time, remote (work from home) Salary: USD 60,000–174,000 annually + up to 20% performance bonus (still NEGOTIABLE depending on skills & experience) Schedule: Monday to Friday, 9 AM - 6 PM EST, with a required 4-hour overlap from 9 AM - 1 PM EST and flexibility in scheduling the remaining hours before 9 AM or after 1 PM EST.

ABOUT THE ROLE

Our client is a growing group of four bedding and sleep brands serving American consumers through Amazon, TikTok Shop, and their own online stores. They are looking for a Head of Brand and Creative to lead creative strategy, brand direction, and a growing creative team.

The ideal candidate has experience leading creative for an e-commerce consumer brand, with a proven ability to improve click-through rates, conversion, and overall creative performance. Experience with Amazon listing creative and DTC/paid social creative is required; TikTok Shop experience is a plus but can be learned.

This is a fully remote leadership role reporting directly to the CEO. You will set the creative direction, build the team and systems, and make key creative decisions rather than producing every asset yourself.

COMPANY OVERVIEW

Our client is a fast-growing e-commerce company operating four bedding and sleep brands: Decolure, Sleephoria, CooLinens, and Bamboo Reserve. With a remote team of around 30 people, the company primarily serves American consumers through Amazon, while expanding its presence across TikTok Shop and its own DTC stores.

The business operates at eight-figure scale on Amazon, with a growing product catalogue across multiple brands, products, sizes, and color variations. The company combines e-commerce, creative production, performance marketing, and AI-powered tools to scale its brands and improve how products are presented and sold online.

KEY RESPONSIBILITIES

• The Amazon listing surface. Main images, secondary images, A+ and Premium A+, Brand Story, listing and Sponsored Brands video, colour swatches and brand storefronts, for every product.
• A testing engine. A main image test live on every hero product on a two-week rhythm, each with a written hypothesis and one variable at a time, and a record of what won, what lost and why.
• Short-form and social creative. The creative direction for TikTok Shop and paid social: hooks, formats, briefs for creators and editors, and the assets our channel teams need every week.
• DTC creative. Site imagery, landing pages, email and paid social assets for our online stores.
• Four brand systems. Visual identity, photography and styling standards, lighting, tone and guidelines for each brand, applied consistently.
• Packaging, inserts and physical branding. The unboxing experience and the brand details on the product itself, directed with our product team and suppliers.
• The creative team and system. Intake, briefs, a prioritised queue, time standards per asset type, review gates and on-time delivery. You hire, develop and lead designers, editors and producers, and manage freelancers and vendors.
• AI in production, done properly. A pipeline that uses AI image and video tools at volume while keeping fabric realism, colour accuracy and compliance intact.

REQUIRED QUALIFICATIONS

• You have led creative for a consumer products brand selling to US shoppers online at meaningful scale (roughly USD 10M a year or more), either in-house or as the agency lead on the account
• You have owned or directed Amazon listing creative (main images, A+, listing video) and DTC or paid social creative, and you can show what it did to click-through rate, conversion or return on ad spend.
• You have built and run a creative team of at least three people (designers, editors, freelancers) with briefs, a queue and deadlines, and improved its speed and quality.
• A portfolio that shows your role and your results: listing creative, performance or short-form video, and a brand system, with what you personally decided and what the team produced.
• You use AI image and video tools in real production, and you know where they fail: fabric texture, colour accuracy, hands and faces, product fidelity
• A strong eye for photography and styling, and the ability to art direct a shoot.
• Clear written English. Briefs and feedback are the core of this job.

PREFERRED QUALIFICATIONS

• Home, bedding, textiles, apparel, beauty or another category where texture, colour and feel drive the purchase.
• TikTok Shop, UGC and creator content direction. If you do not have it yet, you will learn it here.
• Amazon Manage Your Experiments, Premium A+ and brand storefronts.
• Packaging and insert design direction.
• Knowledge of US advertising rules for claims, endorsements and AI-generated people.

COMPENSATION & BENEFITS

• USD 60,000–174,000 annually + up to 20% performance bonus (still NEGOTIABLE depending on skills & experience)
• Real authority: you are the creative quality gate for the company, with final approval on everything except hero main images and claims, which the CEO reviews with you.
• A catalogue of products with real demand, and data to prove what works.
• AI tooling and in-house applications already in place, and budget for the team and tools the job needs.
• Direct access to the CEO, with a written answer to any proposal within 48 hours.
• Fully remote, with employee discounts across our brands.