Performance Marketing Manager

GCash; Manila; On-site; PHP 892,800 - 1,339,200; Full time

Benefits offered by this job

Career growth and development

Competitive compensation package

Dynamic and collaborative work environment

Job summary

GCash is looking for a skilled Product Manager to join their team in Manila. You will be responsible for managing high-impact advertising products, developing performance-based solutions, and working with cross-functional teams to implement innovative strategies. The ideal candidate has over 5 years of experience in Product Management, particularly in AdTech or Digital Agencies, and possesses strong stakeholder management skills.

Join GCash, the leading FinTech company in the Philippines, and contribute to meaningful financial solutions that improve Filipinos’ everyday lives. A competitive salary and benefits package await the right candidate.

Qualifications

• 5+ years of Product Management experience, specifically within AdTech, Performance Marketing, or a Digital Agency environment.
• Proven track record in launching performance-based products (CPI/CPA).
• Strong technical understanding of attribution modeling.
• Exceptional stakeholder management skills; able to collaborate with technical and commercial teams.

Responsibilities

• Direct GCash Ads through high-impact visibility products.
• Develop frameworks for closed-loop attribution for performance verification.
• Define and execute the roadmap for Direct and Performance products.
• Collaborate with stakeholders to define pricing and incentive models.
• Work with AdTech Tech Squads to implement custom creative formats.

Skills

Product Management experience

Performance Marketing

Stakeholder management

Technical understanding of attribution modeling

Experience with Ad Servers

Tools

Google Ad Manager

AppsFlyer

Job description

Do you want to take the first step in making Filipinos’ lives better everyday? Here in GCash we want to stay at the forefront of the FinTech industry by creating innovative, meaningful, and convenient financial solutions for the nation! G ka ba? Join the G Nation today!

Responsibilities

• Direct GCash Ads: High-impact visibility products including Pop-ups, Skins, App Takeovers, and native placements within endemic hubs like FoodHub and GInsure.
• Performance Ads (Performance): Conversion-focused solutions including CPI (Cost-Per-Install), CPA (Cost-Per-Action), and outcome-based commercial models.
• Closed-Loop Attribution: Developing frameworks for post-action attribution back to unique user IDs for performance verification.
• Custom Merchant Solutions: Bespoke integrations for strategic in-app partners (e.g., FoodHub, GInsure etc.).
• Vision & Roadmap: Define and execute the roadmap for Direct and Performance products, balancing premium user experience with aggressive monetization targets.
• Performance Engineering: Lead the transition of performance pilots into scalable Business-as-Usual (BAU) products.
• Commercial Strategy: Collaborate with stakeholders to define pricing floors, performance-based incentive models, and rate card structures for Direct Ads packages.
• Stakeholder Enablement: Act as the primary consultant for the Sales and Business Development teams, providing them with the tools, benchmarks, and narratives to sell custom solutions.
• End-to-End Development: Work with AdTech Tech Squads to implement custom creative formats and ensure seamless delivery via ad servers.
• Analytics & Attribution: Define success metrics for performance campaigns and ensure transparent reporting of unique reach and measurable conversions.
• Governance: Act as the guardian of ad quality and ethics for direct placements, ensuring compliance with GCash brand guidelines and regulatory requirements.

Qualifications

• 5+ years of Product Management experience, specifically within AdTech, Performance Marketing, or a Digital Agency environment.
• Proven track record in launching performance-based products (CPI/CPA) or high-impact display formats.
• Strong technical understanding of attribution modeling, postbacks, and unique user-id tracking.
• Experience with Ad Servers (e.g., Google Ad Manager, Kevel) and performance tracking platforms (e.g., AppsFlyer).
• Exceptional stakeholder management skills; able to pivot between technical discussions with engineers and commercial pitches with brand partners.

What We Offer

Opportunity for career growth and development in the #1 FinTech company in the country. Working with a dynamic and highly collaborative team who want to change the game. A company that values their people with highly competitive and flexible compensation and benefits package.