Brand Marketing Manager

GCash; Philippines; On-site; PHP 1,000,000 - 2,000,000; Full time

Job summary

GCash is seeking a seasoned Marketing leader in the Philippines to drive brand marketing and growth initiatives across digital and offline channels. You will lead cross-functional teams, align product and marketing efforts, and optimize customer journeys in a fast-paced FinTech environment.

The role emphasizes data-driven decision making, portfolio optimization, and strong collaboration with sales and partner teams to maximize campaign impact.

Qualifications

• Expertise in brand strategy, market research, and project management.
• Strong analytical and data-driven decision making.
• Experience leading marketing programs across channels.

Responsibilities

• Leads development and execution of product and marketing plans, refining strategy as trends emerge.
• Monitors performance of assigned product lines and KPIs, deep-diving into drivers.
• Leads cross-functional teams (IMS, creatives, PR, corp comm, activations, DX) for go-to-market plans.
• Collaborates with DX to optimize customer experience and reduce path-to-purchase.
• Ensures alignment of product and marketing initiatives and calendars.
• Shapes customer language and journey for product communications.
• Identifies opportunities to strengthen portfolio mix and improve campaigns.
• Works with commercial teams to deploy online and co-funded campaigns with partners.
• Champions customer perspective in trade initiatives and shares insights.

Skills

Brand marketing

Growth marketing

Campaign management

People management

Cross-functional leadership

Analytics

Customer insights

Job description

About the G Nation:

Do you want to take the first step in making Filipinos’ lives better everyday? Here in GCash, we want to stay at the forefront of the FinTech industry by creating innovative, meaningful, and convenient financial solutions for the nation! G ka ba? Join the G Nation today!

Who You’ll Be Working With:

If you are digitally savvy, have a customer-oriented mindset, think innovatively to solve problems, and love to analyze behavior, then the Marketing team may be for YOU!

You’ll be responsible for the following:

• Leads development and execution of Product Plan and fine-tunes strategy when key trends and learnings emerge.
• Monitors business performance of assigned product/s, performing deep dives to understand business drivers and fine-tunes plan to ensure KPIs are achieved
• Leads Marketing cross-functional teams (IMS, creatives, PR, corp comm, activations, DX) in the development and timely execution of relevant go-to-market plans
• Collaborates with DX to ensure ideal customer experience (shortest path-to-purchase/usage)
• Collaborates with the product team:
• Ensures product initiatives and marketing initiatives are aligned (objectives, calendar)
• Recommends ideal customer language and journey to be used for product-related communications
• Identifies opportunities to streamline or strengthen portfolio mix
• Collaborates with the commercial team (trade marketing, trade assurance, sales, enterprise):
• Ensures best-in-class deployment of online and co-funded campaigns with partners
• Champions the customer as seen relevant in trade initiatives
• Shares customer insights and recommends improvements to initiatives where relevant to the customer
• Manages A&P by ensuring that budgets are maximized and optimized to deliver KPIs and by monitoring implementation and usage (monthly phasings and accruals) according to plan
• Tracks competitor offers, campaigns, launches, and activities monthly
• Works closely with the Growth Marketing Head to develop long-term strategies, manage stakeholders from cross-functional teams, and implement short-term strategy pivots, if needed, to ensure business objectives are met

Years of Experience

• 8-10 years’ experience in brand marketing
• 3-5 years’ experience in digital marketing or e-Commerce
• 3-5 years experience as a people manager
• Growth or Campaign Marketing in e-commerce
• Brand Management in FMCG or Telco
• Experience in FinTech is a plus

Level of Knowledge

• Expert in customer insighting, brand marketing and project management, business analytics, and brand strategy
• Proficient in market research