Manager, App Traffic Strategy

Globe Telecom, Inc.; Philippines; On-site; PHP 800,000 - 1,200,000; Full time

Job summary

GCash is seeking an App Traffic Strategy Manager to optimize customer journeys, manage in-app traffic, and use data and experimentation to boost engagement, retention, and lifetime value.

You will work closely with Product, Growth Marketing, Campaigns, and Tech teams to deliver growth initiatives that drive business impact in a fast-paced fintech environment in the Philippines.

Qualifications

• Bachelor's degree in Marketing, Business, Engineering, Data Analytics, or a related field.
• 3–5 years of experience in Growth Marketing, Brand Marketing, Product Marketing, App Marketing, or a related role.
• Experience leading cross-functional projects involving Marketing, Product, and Operations.
• Strong analytical skills with experience using Excel and data analysis to support business decisions.

Responsibilities

• Design and optimize customer journeys to improve engagement and support business goals.
• Manage in-app traffic allocation to maximize customer lifetime value and product adoption.
• Plan, execute, and evaluate experiments to improve user journeys and campaign performance.
• Analyze user behavior and performance data to identify growth opportunities and recommend improvements.
• Partner with Product, Commercial, Campaigns, Growth Marketing, Data, and Tech teams to deliver customer-focused initiatives.
• Improve processes and ways of working to make journey planning, traffic management, and experimentation more efficient.
• Track key performance metrics and present insights and recommendations to stakeholders.
• Support the achievement of business and commercial targets through data-driven strategies.

Skills

Growth marketing

Cross-functional projects

Analytical skills

A/B testing

Stakeholder management

Education

Bachelor's degree in Marketing/Business/Engineering/Data Analytics

Tools

Google Analytics 4

Datadog

Contentsquare

CleverTap

AliGrowth

Figma

InDesign

Zeplin

Job description

Do you want to take the first step in making Filipinos’ lives better everyday? Here in GCash we want to stay at the forefront of the FinTech industry by creating innovative, meaningful, and convenient financial solutions for the nation! G ka ba? Join the G Nation today! Join GCash as an App Traffic Strategy Manager and help shape how millions of users experience the GCash app.

In this role, you will optimize customer journeys, manage in-app traffic, and use data and experimentation to improve customer engagement, retention, and lifetime value.

You will work closely with Product, Commercial, Campaigns, Growth Marketing, and other cross-functional teams to deliver growth initiatives that drive business impact.

You will be responsible for the following: Design and optimize customer journeys to improve engagement and support business goals.

Manage in-app traffic allocation to maximize customer lifetime value and product adoption.

Plan, execute, and evaluate experiments to improve user journeys and campaign performance.

Analyze user behavior and performance data to identify growth opportunities and recommend improvements.

Partner with Product, Commercial, Campaigns, Growth Marketing, Data, and Tech teams to deliver customer-focused initiatives.

Improve processes and ways of working to make journey planning, traffic management, and experimentation more efficient.

Track key performance metrics and present insights and recommendations to stakeholders.

Support the achievement of business and commercial targets through data-driven strategies.

We are looking for: Bachelor's degree in Marketing, Business, Engineering, Data Analytics, or a related field.

3–5 years of experience in Growth Marketing, Brand Marketing, Product Marketing, App Marketing, or a related role.

Experience leading cross-functional projects involving Marketing, Product, and Operations.

Strong analytical skills with experience using Excel and data analysis to support business decisions.

Experience with App Analytics tools (such as Google Analytics 4, Datadog, or Contentsquare) is an advantage.

Experience with CRM platforms (such as CleverTap or AliGrowth) and UI/UX tools (such as Figma, InDesign, or Zeplin) is a plus.

Strong stakeholder management, negotiation, and communication skills.

Able to work in a fast-paced environment and adapt quickly to changing priorities.

Experience in experimentation, A/B testing, customer journey optimization, or lifecycle marketing is an advantage.

What We Offer: Opportunity for career growth and development in the #1 FinTech company in the country.

Working with a dynamic and highly collaborative team who want to change the game.

A company that values their people with highly competitive and flexible compensation and benefits package is the #1 Finance App in the Philippines.

Through the GCash App, 81M registered users can easily purchase prepaid airtime; purchase from over 6M partner merchants and social sellers; send and receive money anywhere in the Philippines, even to other bank accounts; pay bills at over 1,800 partner billers nationwide; and get access to savings, credit, loans, insurance and investments, and so much more, all at the convenience of their smartphones.

GCash is a wholly-owned subsidiary of Mynt (Globe Fintech Innovations, Inc.) since 2015.

Mynt, Inc. is the parent company of GCash, the Philippines’ #1 finance superapp, advancing financial inclusion through ‘Finance for All’.

G-Xchange, Inc. (GXI) is the payments company for GCash.

GXI is a BSP-licensed e-money issuer responsible for the digital payments and electronic money activities in the GCash app.

Fuse Financing, Inc. is the financing company for GCash.

Fuse provides eligible users with access to fair and digitally-enabled credit products and solutions.

Ryse, Inc. broadens access to investments that are easy to use and understand, supporting wealth-building for Filipinos at different stages of their financial journey.

BlockG Virtual Assets, Inc. supports responsible participation in digital assets, helping build trust and long-term confidence in the continuously evolving digital landscape.