Digital Marketing Manager

Blueshift Energy Inc.; Eastern Manila District; Presencial; PHP 600 000 - 900 000; Tempo integral

Resumo da oferta

Blueshift Energy Inc. in Manila is seeking an experienced Digital Marketing Lead to own the lead-generation plan across Meta and Google. You will manage the monthly budget, allocate spend by channel, and oversee all paid campaigns end-to-end.

You will define target solar customer segments, guide ad messaging and landing pages, and ensure tracking from click to sale. Strong English communication and a proactive, team-focused mindset are essential.

Qualificações

• Bachelor's degree in Marketing, Business Administration or related field.
• At least 3 years of digital marketing experience with paid ads budget management.
• Hands-on with Meta Ads Manager, Google Ads and Google Analytics.
• Proven record of growing leads or sales via digital channels with numbers.
• Strong understanding of conversion tracking, landing pages and funnels.
• Experience with a CRM and an email/marketing automation tool.
• Excellent written and verbal English communication; organized and deadline-driven.
• Proactive marketer who can work with a small team.

Responsabilidades

• Own the overall digital marketing plan for lead generation across Meta and Google.
• Prepare and manage the monthly digital marketing budget and track actual spend against plan.
• Decide how to split the budget between channels, campaigns and audiences based on results.
• Oversee the setup, launch and day-to-day management of all paid campaigns.
• Define target customer segments for residential and commercial solar.
• Guide the messaging, offers and creative direction for ads and landing pages.
• Manage the website's landing pages and lead forms, and keep them fast, clear and mobile-friendly.
• Make sure tracking is in place from ad click to closed sale.
• Oversee follow-up sequences for new quoted and lost leads.
• Coordinate with Sales on lead handover, lead quality and feedback.
• Work with designers, content writers and outside suppliers on marketing materials.
• Review campaign data weekly and decide what to scale, fix or stop.
• Present a monthly digital performance report to the President with clear recommendations.
• Monitor competitors' online ads and offers in the solar market.
• Keep marketing processes, checklists and naming conventions documented and up to date.

Conhecimentos

Digital marketing

Budget management

Paid ads management

Meta Ads Manager

Google Ads

Google Analytics

Lead generation

CRM

Email marketing

Marketing funnels

Communication in English

Campaign management

Formação académica

Bachelor's degree in Marketing

Ferramentas

CRM software

Email marketing tool

Marketing automation tool

Landing page platforms

Descrição da oferta de emprego

JOB RESPONSIBILITIES

1. Own the overall digital marketing plan for lead generation across Meta and Google

2. Prepare and manage the monthly digital marketing budget and track actual spend against plan

3. Decide how to split the budget between channels, campaigns and audiences based on results

4. Oversee the setup, launch and day-to-day management of all paid campaigns

5. Define target customer segments for residential and commercial solar

6. Guide the messaging, offers and creative direction for ads and landing pages

7. Manage the website's landing pages and lead forms, and keep them fast, clear and mobile-friendly

8. Make sure tracking is in place from ad click to closed sale

9. Oversee follow-up sequences for new quoted and lost leads

10. Coordinate with Sales on lead handover, lead quality and feedback

11. Work with designers, content writers and outside suppliers on marketing materials

12. Review campaign data weekly and decide what to scale, fix or stop

13. Present a monthly digital performance report to the President with clear recommendations

14. Monitor competitors' online ads and offers in the solar market

15. Keep marketing processes, checklists and naming conventions documented and up to date

JOB REQUIREMENTS / QUALIFICATIONS

1. Bachelor's degree in Marketing, Business Administration or a related course

2. At least 3 years of digital marketing experience, including direct management of a paid ads budget

3. Hands-on experience with Meta Ads Manager Manager, Google Ads and Google Analytics

4. Proven record of growing leads or sales through digital channels, backed by numbers

5. Good understanding of conversion tracking, landing pages and marketing funnels

6. Experience with a CRM and an email or marketing automation tool

7. Able to plan budgets and explain results simply to non-marketing

8. Strong written and verbal communication skills in English

9. Organized and able to manage several campaigns and deadlines at once

10. Proactive marketing and comfortable working without a large team

11. Experience marketing high-value products or services is an advantage