Performance-Driven Google Ads Specialist

The Business Expander; Metro Manila; In loco; PHP 600.000 - 1.000.000; Tempo pieno

Descrizione del lavoro

The Business Expander is seeking a skilled Google Ads Expert to build, manage, and optimize paid campaigns across Google platforms for diverse clients. You will translate data into actionable improvements, drive conversions, and optimize CPA/ROAS while delivering clear client reports.

Ideal candidates have 3+ years of hands-on Google Ads experience, a strong portfolio, and deep understanding of key ad metrics.

Competenze

• 3+ years of proven experience managing Google Ads campaigns, preferably for multiple clients.
• Strong portfolio of successful campaigns, results, screenshots, dashboards, or case studies.
• Deep understanding of key ad metrics such as CTR, CPC, CPM, CPA, ROAS, Conversion Rate, and Quality Score.
• Hands-on experience with GA4, Google Tag Manager, conversion tracking, and Google Ads.
• Understand lead generation funnels and how to optimize campaigns beyond simply getting clicks.
• Highly analytical and know how to turn campaign data into actionable strategies.
• Strong keyword research, targeting, ad copy, and optimization skills.
• Confidently manage multiple campaigns, clients, and deadlines.
• Proactive and comfortable working independently.
• Clearly communicate campaign performance, challenges, and recommendations.

Mansioni

• Plan, create, launch, and manage high-performing Google Ads campaigns
• Manage campaigns across Google Search, Display, Performance Max, YouTube, and other relevant Google Ads platforms
• Continuously optimize campaigns for conversions, lead quality, CPA, and ROAS
• Conduct keyword research, competitor research, and audience analysis
• Create and manage keyword, bidding, targeting, and budget strategies
• Conduct A/B testing on ads, targeting, keywords, and campaign strategies
• Monitor campaign performance and identify opportunities for growth and improvement
• Set up and manage conversion tracking, audiences, remarketing, and retargeting
• Analyze campaign data and provide clear recommendations and action steps
• Prepare easy-to-understand performance reports for clients and the internal team
• Work closely with the team to align campaigns with overall client goals and marketing strategies
• Stay updated with Google Ads changes, trends, policies, and best practices

Conoscenze

Google Ads management

Data analysis

Keyword research

A/B testing

Campaign optimization

Performance metrics

Analytical thinking

Ad copy optimization

Multi-client management

Independent work

Strumenti

GA4

Google Tag Manager

Descrizione del lavoro

The Business Expander is seeking a skilled Google Ads Expert to build, manage, and optimize paid campaigns across Google platforms for diverse clients. You will translate data into actionable improvements, drive conversions, and optimize CPA/ROAS while delivering clear client reports.

Ideal candidates have 3+ years of hands-on Google Ads experience, a strong portfolio, and deep understanding of key ad metrics.