Data-Driven Google Ads Specialist for Campaign Optimization

Optimind Technology Solutions; Marikina; On-site; PHP 420,000 - 660,000; Full time

Job summary

Optimind Technology Solutions in the Philippines is seeking an experienced Google Ads Specialist to manage, monitor, and optimize campaigns across Google platforms. The ideal candidate has hands-on experience with budgets, performance data, campaign settings, and conversion tracking.

You will analyze key metrics, implement data-driven optimizations, and prepare regular performance reports. Strong attention to detail, independence, and process discipline are essential.

Qualifications

• Bachelor's degree in Marketing, Business, Mathematics, Statistics, Economics, Computer Science, Engineering, IT, Data Analytics, or related field.
• 1–3 years of hands-on Google Ads campaign management experience.
• Experience in campaign setup, monitoring, optimization, and performance analysis.
• Strong understanding of Google Ads campaign structures, targeting, bidding, budgets, keywords, and performance metrics.
• Proficient in Microsoft Excel or Google Sheets.
• Ability to interpret campaign data and translate findings into actionable recommendations.
• Experience working with multiple Google Ads accounts is an advantage.
• Google Ads Certification is an advantage.
• Experience with GA4 / Google Tag Manager is an advantage.
• Good written and verbal communication; able to work independently.

Responsibilities

• Set up, manage, monitor, and optimize Google Ads campaigns based on client objectives.
• Review campaign settings, budgets, targeting, bidding strategies, keywords, ad assets, and conversion tracking to ensure accuracy.
• Monitor daily campaign performance, spending, pacing, and budget utilization.
• Identify unusual spending patterns, performance fluctuations, tracking issues, and other campaign anomalies.
• Analyze key performance metrics, including CTR, CPC, CPA, ROAS, conversions, conversion rates, and other relevant indicators.
• Conduct ongoing campaign optimization based on performance data and identified opportunities.
• Make data-driven recommendations to improve campaign performance, efficiency, and budget utilization.
• Prepare regular campaign performance reports and provide clear insights and recommendations.
• Ensure campaigns are aligned with client objectives, internal standards, and approved budgets.
• Perform quality assurance and verification checks before implementing significant campaign changes.
• Maintain accurate campaign documentation, records, and reports.
• Coordinate with Account Managers, Coordinators, and other internal teams regarding campaign requirements and performance.
• Proactively raise concerns, irregularities, tracking issues, or potential budget risks to the appropriate team lead or supervisor.
• Stay updated on relevant Google Ads features, platform changes, and digital advertising best practices.

Skills

Campaign management

Data analysis

Excel/Sheets

Budget management

Performance reporting

Independent work

Communication

Google Ads optimization

Education

Bachelor's degree in Marketing, Business, Mathematics, Statistics, Economics, Computer Science, Engineering, Information Technology, Data Analytics, or a related field

Tools

Google Ads

GA4

Google Tag Manager

Conversion tracking

Job description

Optimind Technology Solutions in the Philippines is seeking an experienced Google Ads Specialist to manage, monitor, and optimize campaigns across Google platforms. The ideal candidate has hands-on experience with budgets, performance data, campaign settings, and conversion tracking.

You will analyze key metrics, implement data-driven optimizations, and prepare regular performance reports. Strong attention to detail, independence, and process discipline are essential.