Patient Engagement Campaign Coordinator

CF Outsourcing Solutions; Quezon City; On-site; PHP 300,000 - 540,000; Full time

Job summary

CF Outsourcing Solutions is seeking a Patient Engagement Campaign Coordinator to plan, execute, optimize, and monitor campaigns that drive enrollment into Care Management programs. This role bridges Operations, Marketing, Clinical Teams, and vendor partners to ensure outreach is timely and effective.

You will develop strategies, determine timing and channels, analyze performance, and create messaging that improves conversion and enrollment rates, while ensuring patient-centered and compliant

Qualifications

• Bachelor's degree in Marketing, Healthcare Administration, Business, Public Health, or related field.
• 2+ years of experience in healthcare operations, patient engagement, or campaign management.
• Knowledge of CCM, RPM, and population health initiatives.
• Familiarity with patient engagement best practices and digital outreach campaigns.

Responsibilities

• Develop and implement patient engagement campaigns to increase enrollment into Care Management programs.
• Determine best outreach methods: SMS/Email campaigns, call campaigns, app notifications, multichannel strategies.
• Create campaign calendars, schedules, and cadence to maximize response and enrollment.
• Monitor conversion and enrollment performance; analyze metrics and identify barriers.
• Collaborate with Operations Leadership and vendor partners; prepare reports on reach and enrollment.

Skills

Healthcare operations

Patient engagement

Campaign management

Care management programs

Education

Bachelor's degree in Marketing, Healthcare Administration, Business, Public Health, Communications, or related field

Job description

Job Summary: The Patient Engagement Campaign Coordinator is responsible for planning, executing, optimizing, and monitoring patient engagement campaigns that drive enrollment into CareManagement programs. This role serves as the bridge between Operations, Marketing, ClinicalTeams, and vendor partners to ensure outreach efforts are timely, effective, and aligned with enrollment goals. The coordinator will develop patient engagement strategies, determine the optimal timingand communication channels for campaigns, analyze campaign performance, recommendoutreach scripts and messaging, and collaborate with operations leaders to continuouslyimprove conversion and enrollment rates.

Job Description:

• Develop and implement patient engagement campaigns to increase enrollment into Care Management programs.
• Determine the best outreach methods, including:

• SMS/Email campaigns
• Call campaigns
• App notifications
• Multichannel outreach strategies

• Create campaign calendars and schedules based on patient engagement trends.
• Recommend campaign cadence, frequency, and timing to maximize response rates.
• Coordinate campaign deployment with internal teams and external vendors.
• Monitor conversion rates and enrollment performance across all campaigns.
• Identify barriers that prevent patients from enrolling and recommend solutions.
• Develop strategies to improve:

Enrollment Growth s Optimization

• Patient response rates
• Contact rates
• Enrollment conversion rates
• Patient retention

• Conduct A/B testing on messaging, scripts, and outreach approaches.
• Provide recommendations on future campaigns based on historical performance.
• Partner with Operations Leadership to develop effective patient outreach scripts.
• Review call outcomes and enrollment trends to improve messaging.
• Create standardized communication templates for:

Patient Messaging s Script Development

• Initial outreach
• Follow-up outreach
• Re-engagement campaigns
• Enrollment reminders
• Educational campaigns
• Ensure messaging remains patient-centered, compliant, and easy to understand.

Data Analysis s Reporting

• Analyze campaign metrics and generate actionable insights.
• Prepare weekly and monthly reports on:

• Campaign reach
• Open rates
• Response rates
• Contact rates
• Enrollment rates
• Conversion rates

• Identify patient segments with the highest likelihood of enrollment.
• Present recommendations to leadership for continuous improvement.
• Work closely with:

Cross-Functional Collaboration

• Care Management Operations Team
• Enrollment Specialists
• Clinical Teams
• Vendor Partners
• Technology Teams

• Serve as the primary point of contact for campaign-related initiatives.
• Bachelor's degree in Marketing, Healthcare Administration, Business Administration, Public Health, Communications, or related field.
• 2+ years of experience in:

Collaborate with leadership to align campaigns with organizational goals.

Qualifications

Required

• Healthcare operations
• Patient engagement
• C
• ampaign management
• Care management programs

Preferred

• Chronic Care Management (CCM)
• Remote Patient Monitoring (RPM)
• Behavioral Health Programs
• Population Health Initiatives

• Knowledge of patient engagement best practices.
• Experience with SMS and digital outreach campaigns.
• Familiarity with healthcare compliance and patient communication regulations.

Key Performance Indicators (KPIs)

• Enrollment Conversion Rate
• Campaign Response Rate
• Patient Contact Rate
• Campaign Open Rate
• SMS Engagement Rate
• Cost per Enrollment
• Enrollment Pipeline Growth
• Patient Re-engagement Rate
• Campaign Completion Timeliness
• Monthly Enrollment Goal Achievement.