Part-Time College Instructor - Digital Marketing

CIIT College of Arts and Technology Inc.; Philippines; On-site; PHP 279,000 - 446,000; Part time

Job summary

CIIT College of Arts and Technology Inc. is seeking a Part-Time Digital Marketing Instructor to deliver practical, industry-aligned instruction in digital marketing fundamentals and tools.

The course covers content marketing, SEO, social media, email marketing, data analytics, and paid advertising with hands-on exercises and real-world case studies. The role culminates in a capstone project where students design and present a digital marketing campaign for a brand or social cause, enabling

Qualifications

• Teaching experience or industry experience in digital marketing, social media marketing or related fields
• Strong understanding of digital marketing fundamentals including content marketing, SEO, social media, email marketing, data analytics and paid advertising
• Familiarity with current digital marketing tools, platforms, trends and industry practices
• Experience developing and implementing digital marketing strategies or campaigns
• Knowledge of digital marketing analytics and performance measurement, including key metrics and campaign evaluation
• Ability to relate digital marketing concepts to real-world brands and social causes
• Proficiency in Microsoft Office and Google Workspace, plus relevant digital marketing tools

Responsibilities

• Facilitate lectures and discussions on digital marketing fundamentals and tools
• Introduce content marketing, SEO, social media strategy, email campaigns, data analytics and paid advertising
• Guide students in analyzing campaigns, trends, consumer behavior and case studies
• Develop engaging learning experiences through lectures, case studies, hands-on exercises and projects
• Help students develop and evaluate digital marketing strategies using real-world scenarios
• Teach use of digital marketing tools and platforms for campaign planning and analysis
• Guide interpretation of campaign data and KPIs to assess effectiveness
• Mentor capstone group projects where students present a digital marketing campaign
• Foster an inclusive, learner-centered classroom enabling professional practice

Skills

Teaching experience

Digital marketing fundamentals

Content marketing

SEO

Social media marketing

Email marketing

Data analytics

Communication

Education

Bachelor's or Master's degree in Digital Marketing or related field

Tools

Digital marketing platforms

Job description

Job Summary

We are seeking a passionate, industry-aware, and student-centered Part-Time Digital Marketing Instructor to join our academic team. The instructor will deliver engaging and practical instruction that introduces students to the fundamentals of digital marketing and the tools, platforms, and strategies used in the industry.

The course covers key areas including content marketing, search engine optimization (SEO), social media strategy, email marketing, data analytics, and paid advertising. Through case studies, hands‑on exercises, and real‑world scenarios, the instructor will guide students in developing, implementing, and evaluating effective digital marketing strategies.

The course culminates in a capstone group project where students will design and present a digital marketing campaign for a brand or social cause, allowing them to apply their knowledge and develop practical skills relevant to the creative and digital industries.

Qualifications

• Bachelor's or Master's degree in Digital Marketing, Marketing, Advertising, Communications, Multimedia Arts, Business, or a related field




• With teaching, research, or industry experience in digital marketing, social media marketing, content marketing, advertising, or related fields




• Strong understanding of digital marketing fundamentals, including content marketing, SEO, social media, email marketing, data analytics, and paid advertising




• Familiarity with current digital marketing tools, platforms, trends, and industry practices




• Experience developing and implementing digital marketing strategies or campaigns




• Knowledge of digital marketing analytics and performance measurement, including key metrics and campaign evaluation




• Ability to connect digital marketing concepts with real‑world brands, businesses, creative industries, and social causes




• Proficient in Microsoft Office, Google Workspace, and relevant digital marketing platforms and tools




• Strong communication, presentation, classroom management, and organizational skills




• Passion for mentoring college students and developing their strategic thinking, creativity, digital literacy, and professional skills

Responsibilities

• Facilitate lectures and discussions on the fundamentals, strategies, tools, and platforms used in digital marketing




• Introduce students to content marketing, SEO, social media strategy, email campaigns, data analytics, and paid advertising




• Guide students in analyzing digital marketing campaigns, industry trends, consumer behavior, and real‑world case studies




• Develop engaging learning experiences through lectures, case studies, hands‑on exercises, campaign planning activities, presentations, and collaborative projects




• Help students develop, implement, and evaluate digital marketing strategies using practical and real‑world scenarios




• Teach students how to use relevant digital marketing tools and platforms to support campaign planning, execution, and performance analysis




• Guide students in interpreting campaign data and key performance indicators to assess the effectiveness of digital marketing initiatives




• Encourage students to develop creative, strategic, and data‑driven approaches to digital marketing




• Mentor students throughout their capstone group project, where they will develop and present a digital marketing campaign for a brand or social cause




• Foster a collaborative, inclusive, and learner‑centered classroom environment that prepares students for professional practice in the digital and creative industries