Part-Time Digital Marketing Instructor & Campaign Coach

CIIT College of Arts and Technology Inc.; Philippines; On-site; PHP 279,000 - 446,000; Part time

Job summary

CIIT College of Arts and Technology Inc. is seeking a Part-Time Digital Marketing Instructor to deliver practical, industry-aligned instruction in digital marketing fundamentals and tools.

The course covers content marketing, SEO, social media, email marketing, data analytics, and paid advertising with hands-on exercises and real-world case studies. The role culminates in a capstone project where students design and present a digital marketing campaign for a brand or social cause, enabling

Qualifications

• Teaching experience or industry experience in digital marketing, social media marketing or related fields
• Strong understanding of digital marketing fundamentals including content marketing, SEO, social media, email marketing, data analytics and paid advertising
• Familiarity with current digital marketing tools, platforms, trends and industry practices
• Experience developing and implementing digital marketing strategies or campaigns
• Knowledge of digital marketing analytics and performance measurement, including key metrics and campaign evaluation
• Ability to relate digital marketing concepts to real-world brands and social causes
• Proficiency in Microsoft Office and Google Workspace, plus relevant digital marketing tools

Responsibilities

• Facilitate lectures and discussions on digital marketing fundamentals and tools
• Introduce content marketing, SEO, social media strategy, email campaigns, data analytics and paid advertising
• Guide students in analyzing campaigns, trends, consumer behavior and case studies
• Develop engaging learning experiences through lectures, case studies, hands-on exercises and projects
• Help students develop and evaluate digital marketing strategies using real-world scenarios
• Teach use of digital marketing tools and platforms for campaign planning and analysis
• Guide interpretation of campaign data and KPIs to assess effectiveness
• Mentor capstone group projects where students present a digital marketing campaign
• Foster an inclusive, learner-centered classroom enabling professional practice

Skills

Teaching experience

Digital marketing fundamentals

Content marketing

SEO

Social media marketing

Email marketing

Data analytics

Communication

Education

Bachelor's or Master's degree in Digital Marketing or related field

Tools

Digital marketing platforms

Job description

CIIT College of Arts and Technology Inc. is seeking a Part-Time Digital Marketing Instructor to deliver practical, industry-aligned instruction in digital marketing fundamentals and tools.

The course covers content marketing, SEO, social media, email marketing, data analytics, and paid advertising with hands-on exercises and real-world case studies. The role culminates in a capstone project where students design and present a digital marketing campaign for a brand or social cause, enabling