Paid Media Team Lead - Campaign Quality & Optimization

SKY ADS INC; Palayan; On-site; PHP 240,000 - 480,000; Full time

Job summary

Sky Ads Inc. is seeking an experienced ADS Team Leader to steer daily advertising operations, review campaign quality, coach agents, and directly troubleshoot paid-media campaigns when needed.

The role requires strong hands-on knowledge of Meta Ads Manager, TikTok Ads Manager, and Google Ads, with solid judgment in campaign performance, budget control, and team execution. The position emphasizes leadership, coaching, KPI monitoring (CTR, CPC, CPM, CPA, ROAS), budget discipline, and proactive

Qualifications

• 2+ years of hands-on paid advertising experience, with leadership or QC experience preferred.
• Strong practical experience with Meta Ads Manager, TikTok Ads Manager, and Google Ads.
• Solid understanding of campaign objectives, targeting, bidding, budgets, placements, and conversion tracking.
• Ability to analyze performance metrics (CTR, CPC, CPM, CPA, ROAS) and translate findings into actions.
• Budget discipline and ability to identify waste or misallocation.
• Experience with A/B testing and performance-based optimization.
• Excellent leadership, coaching, delegation, and communication skills.
• Proven track record with verifiable paid-media results.

Responsibilities

• Lead ADS agents during the shift, assign accounts and campaigns, and balance workloads based on priority, risk, and performance needs.
• Review and approve campaign setups before launch, including objectives, structure, targeting, budgets, placements, creatives, links, and conversion tracking.
• Create, edit, and troubleshoot Meta, TikTok, and Google campaigns when agents require technical support or urgent correction.
• Monitor spend pacing and KPIs such as CTR, CPC, CPM, CPA, conversion rate, and ROAS, then provide clear optimization actions.
• Conduct campaign QA and spot-checks to identify incorrect settings, tracking issues, uncontrolled spend, weak creatives, or reporting errors early.
• Coach agents on platform workflows, strategic thinking, data interpretation, optimization, scaling, budget discipline, and troubleshooting.
• Track team KPIs, quality, errors, and productivity, and provide specific feedback and follow-up actions.
• Escalate major account, tracking, policy, spending, or performance risks to the ADS Manager with supporting evidence and recommended action.

Skills

Team leadership

Coaching

Quality control

Campaign management

Troubleshooting

Budget discipline

Tools

Meta Ads Manager

TikTok Ads Manager

Google Ads

Job description

Sky Ads Inc. is seeking an experienced ADS Team Leader to steer daily advertising operations, review campaign quality, coach agents, and directly troubleshoot paid-media campaigns when needed.

The role requires strong hands-on knowledge of Meta Ads Manager, TikTok Ads Manager, and Google Ads, with solid judgment in campaign performance, budget control, and team execution. The position emphasizes leadership, coaching, KPI monitoring (CTR, CPC, CPM, CPA, ROAS), budget discipline, and proactive