PAID MEDIA SPECIALIST SENIOR

Inchcape; Philippines; Hybrid; PHP 600,000 - 900,000; Full time

Benefits offered by this job

Hybrid or remote work arrangements

Remote work bonus

HMO coverage with dependent inclusion

Life insurance

Birthday day off

Learning & development opportunities

Promotion opportunities

Job summary

Inchcape Digital, part of Inchcape, is hiring a Senior Paid Media Specialist to lead our digital campaigns across Google Ads, YouTube, Meta, TikTok and programmatic channels. You’ll ensure accurate tagging, optimize performance, and manage budgets with a data-driven approach.

You will collaborate with cross-functional teams, deliver regular campaign insights, run monthly A/B tests, and drive growth while maintaining strong client-facing communication and Excel-based reporting in a hybrid/remote

Qualifications

• Deep knowledge of Google Ads, YouTube, and Performance Max.
• Experience with Meta Ads, TikTok, and programmatic buying.
• Fluent in Google Analytics 4 and metrics analysis.
• Client-facing experience and strong soft skills.
• Proficiency with Microsoft Excel.

Responsibilities

• Ensure flawless implementation of digital campaigns with correct UTM tagging.
• Generate campaign optimizations based on daily results (keywords, CPC, CPA changes).
• Deliver performance results daily, weekly, monthly.
• Conduct monthly A/B testing and optimization projects.
• Meet targets and participate in client-facing meetings.
• Manage digital marketing budget per media plan.

Skills

Campaign management

Data analysis

Client-facing

Soft skills

Strategic thinking

Tools

Google Ads

YouTube

Performance Max

Meta Ads

TikTok

Programmatic

Google Analytics 4

Microsoft Excel

Job description

# PAID MEDIA SPECIALIST SENIORBack to job listing## PAID MEDIA SPECIALIST SENIOR18 Aug 2026ColombiaPhilippinesDigital & TechnologyPermanent EmployeeApply nowShare this jobAre you looking to accelerate your career path in a stimulating, fast-growing business? At Inchcape, we’re pursuing an exciting strategy to evolve our global business and lead our industry’s transformation.Join**Inchcape Digita**l, part of Inchcape global network. You’ll explore and develop cutting-edge technology and data solutions that are driving our innovation and unique market position. Thrive as part of a highly collaborative and supportive team of diverse and talented colleagues.Our Digital Agency Platform is looking for **Paid Media Specialist** will Ensure compliance with the KPIS of the business units, at sales, lead generation, cost per lead level. creating and activating a digital strategy, using various global platforms**What you'll do*** Ensure the flawless implementation of digital campaigns: In agreed times, keeping errors to a minimum, with correct UTM marking.* Generate campaign optimizations, according to daily results, to ensure the fulfilment of the campaign objective (Examples: review keywords, CPC, CPA changes, campaign shutdown, budget decrease).* Deliver periodical results (daily, weekly, and monthly) of campaign performance from platform (CTR, budget consumption)* Monthly A/B test and optimization projects to improve performance* Compliance with the different business units’ targets and client facing meetings* Guarantee the adequate use of digital marketing budget in the platform according to the agreed media plan.**About you*** Deep knowledge of Google Ads (Search , Youtbe and Pmax), Meta Ads, TikTok and programmatic advertising buying..* Knowledge of Google Analytics 4 and metrics analysis.* Client facing experience and soft skills .* Knowledge of Microsoft Excel.**We offer you*** **Learning & Development**: Access leading learning platforms with tailored pathways for every role, including technical and leadership training and certifications.* **Career Growth:**Receive ongoing career support, regular performance reviews, and opportunities for promotion, with access to senior leadership for guidance and mentorship**.*** **Skills Advancement**: Continuously upgrade your expertise through training in the latest technologies and industry advancements.* **Flexible Work:** Benefit from hybrid or remote work arrangements, with a remote work bonus to recognise your contribution.* **Health & Wellbeing:** Enjoy Health Maintenance Organization HMO coverage with free dependent inclusion and life insurance for added peace of mind.* **Special Leave:** Celebrate your birthday with a dedicated day off just for you.* **Work Tools:** Get the equipment you need to perform your role effectively.**Opportunity for everyone**At Inchcape, inclusion accelerates our success. We are committed to creating a workplace where everyone feels valued, heard, and empowered to thrive. We foster an inclusive culture that reflects the communities we serve, ensuring opportunitiesfor all.**About us**Our diverse global team of over 16,000 talented colleagues foster an inclusive and collaborative culture, delivering a brilliant experience for our customers and partners. We’re a dynamic and fast-growing business, driving the transformation of our industry and redefining tomorrow. Find out more www.inchcape.comInchcape’s Digital Delivery Centres drive innovation, empowering global mobility through advanced technology solutions. Our teams deliver impactful digital systems, ensuring long-term business success with world-class operations at scale. Learn more about us here.**Additional information request**Selected candidates will be contacted to initiate our hiring journey. We may request additional information from applicants to better understand your background, qualifications and experience for the role.