Paid Media & Creative Specialist

Assistantly; Philippines; On-site; PHP 900,000 - 1,500,000; Full time

Benefits offered by this job

Competitive salary

Paid US holidays

Paid wellness days

Health & wellness allowance

Monthly profit sharing

AI, Operations, and Leadership upskll0

Job summary

Assistantly is seeking a Paid Media & Creative Specialist in the Philippines. You will own end-to-end Meta Ads campaigns, craft original ad creatives, and drive subscription growth through rapid testing and performance insights.

You’ll collaborate with leadership, deliver proactive performance reporting, and stay attuned to cat-obsessed consumer trends to inform targeting and creative direction.

Qualifications

• 3+ years of paid media experience with Meta Ads for ecommerce brands.
• Ability to lead A/B testing and translate data into creative direction.
• Experience creating or optimizing landing pages to improve funnel conversion rates.
• Strong written and verbal English; proactive reporting.

Responsibilities

• Run paid media end-to-end and optimize for ROAS and growth.
• Generate diverse, original ad creatives with rapid testing loops.
• Lead testing of hooks, messaging, formats, and offers with hypotheses.
• Manage Meta Ads daily: budget, targeting, launches, pauses, monitoring.
• Analyze data to identify audience patterns and funnel drop-off.
• Improve landing page performance for better conversions.

Skills

Paid media management

Meta Ads (FB/IG)

A/B testing

Creative concepting

Landing page optimization

Analytics & reporting

English communication

Tools

Meta Ads Manager

Google Analytics

Canva

CapCut

Job description

Paid Media & Creative Specialist

Company: Assistantly - Job Type: Full Time - Location: Philippines

Job Description

About Assistantly

Assistantly places elite Unicorns into high-performing client environments where expectations are clear, the bar is high, and the support is real.

Our Paid Media Specialists are embedded directly with growth-stage businesses and leadership teams who need technically strong, independent operators. You’ll have ongoing coaching, clear standards, and a dedicated Success Manager behind you so you can focus on doing excellent work and growing in the role.

This is not freelance or short-term work. It’s a dedicated, full-time role designed for meaningful impact, stability, and professional growth.

About the Role

This role supports the Founder & CEO for cat-obsessed consumers, where growth is driven by performance marketing, rapid creative iteration, and disciplined testing. Meta advertising is a core growth lever, and this role directly owns outcomes tied to subscription growth and revenue efficiency.

You’ll run paid media end-to-end - making decisions, testing aggressively, and translating performance data into clear creative and funnel direction with minimal oversight. The client delegates ownership, not tasks, and values speed, clarity, and follow-through over handholding.

Requirements

• Generate original ad creative concepts across multiple distinct angles, hooks, and formats - bringing new creative direction, not iterations of an existing idea
• Build ad creatives during rapid testing cycles, including static ads and simple motion or short-form video using tools like Canva or CapCut, with strong design judgment and quality control over AI-assisted output
• Lead structured A/B testing across hooks, messaging, formats, voiceovers, and offers, with clear hypotheses and documented learnings
• Manage Meta Ads (Facebook/Instagram) daily - budget allocation, targeting, campaign launches and pauses, and performance monitoring to maximize ROAS and drive subscription growth
• Analyze performance data to identify audience behavior patterns, creative fatigue, and funnel drop-off - and turn those insights into the next round of creative
• Identify landing page constraints impacting results and proactively build or optimize campaign-specific landing pages to improve conversion rates
• Deliver clear, proactive performance reporting - key metrics, trends, learnings, and recommendations - without being asked
• Stay immersed in cat culture, viral trends, and community conversations to inform targeting, messaging, and creative angles

Non-Negotiables

Creative

• Demonstrated ability to generate diverse, original creative concepts - multiple genuinely distinct angles for the same product, not variations of a single idea
• Strong design judgment and the ability to direct, evaluate, and quality-control AI-assisted creative output
• A portfolio or work samples showing range across hooks, formats, and concepts (not just one signature look)

Paid Media

• 3+ years of paid media experience managing Meta Ads (Facebook/Instagram) for DTC or ecommerce brands, with proven ROAS improvement
• Demonstrated ability to lead A/B testing initiatives and translate performance data into clear creative and strategic direction
• Hands-on experience creating or optimizing landing pages to improve funnel conversion rates
• Experience with Meta Ads Manager, Meta Analytics, and Google Analytics

Operating Style & Fit

• Proactive operator who reports, flags, and recommends without being prompted
• Detail-oriented and independent - requires minimal handholding
• Genuine passion for cat culture and a real understanding of the cat-obsessed consumer mindset
• Strong written and verbal English; comfortable communicating performance insights via Slack and email

Benefits

• Competitive salary
• Paid US holidays
• Paid wellness days
• Health & wellness allowance
• Monthly profit sharing
• AI, Operations, and Leadership upskilling
• Dedicated Success Manager and long-term placement support