Paid Media Campaign Specialist — Data‑Driven Growth

Sky Ads Inc.; Nueva Ecija; In loco; PHP 300.000 - 600.000; Tempo pieno

Descrizione del lavoro

Sky Ads Inc. seeks a hands-on paid media specialist in the Philippines to design, execute and optimize campaigns across Meta, TikTok and Google Ads. You will interpret key metrics, optimize budgets and bids, and propose creative ideas for test campaigns.

The role emphasizes ROI focus, platform policy adherence and clear reporting on campaign results. The ideal candidate has proven results across paid media, strong analytical skills and the ability to manage multiple campaigns with discipline and

Competenze

• Proven hands-on paid-media experience with actual campaign creation, optimization and measurable results.
• Practical knowledge of Meta Ads Manager and TikTok Ads Manager; working knowledge of Google Ads and its campaign structure is expected for applicable assignments.
• Understands campaign objectives, audiences, budgets/bids, placements, creatives, pixels/events, conversion tracking and reporting.
• Can interpret CTR, CPC, CPM, CPA, conversion rate, ROAS, spend and funnel data and make data-based optimization decisions.
• Budget and ROI focused; disciplined with spend controls, scaling rules and daily pacing.
• Able to develop or contribute hooks, copy, creative concepts and structured A/B testing ideas.
• Innovative and adaptable; researches platform updates, audience behavior, trends and new campaign approaches.
• Organized, accountable and able to manage multiple campaigns while following company SOP and platform policies.
• Must be able to show or clearly explain previous campaign results and decisions.

Mansioni

• Manage and optimize paid media campaigns across platforms to achieve measurable ROI.
• Analyze performance data and adjust bids, budgets and audiences for better KPIs.
• Create or contribute to ad hooks, copy and creatives, and plan A/B tests for optimization.
• Document results and decisions, and report on campaign performance to stakeholders.

Conoscenze

Paid media management

Meta Ads Manager

TikTok Ads Manager

Google Ads

Campaign optimization

Data‑driven decisions

Budget management

A/B testing ideas

Platform updates research

Campaign reporting

Strumenti

Meta Ads Manager

TikTok Ads Manager

Google Ads

Descrizione del lavoro

Sky Ads Inc. seeks a hands-on paid media specialist in the Philippines to design, execute and optimize campaigns across Meta, TikTok and Google Ads. You will interpret key metrics, optimize budgets and bids, and propose creative ideas for test campaigns.

The role emphasizes ROI focus, platform policy adherence and clear reporting on campaign results. The ideal candidate has proven results across paid media, strong analytical skills and the ability to manage multiple campaigns with discipline and