Paid Media Buyer - Ecommerce & B2B (Hybrid)

enablesGROUP; Pasig; Hybrid; PHP 1,200,000 - 1,800,000; Full time

Benefits offered by this job

Health and life insurance from Day 1

20 leave credits

Laptop provided

Pasig office location

Career advancement & salary reviews

Profit-sharing after 5 years

In-house learning & AI programs

Job summary

enablesGROUP is seeking a senior Paid Media Buyer for E-commerce and B2B lead generation. You will lead performance marketing campaigns with a strong emphasis on Meta Ads, while shaping creative strategy and briefs for design teams.

Expect collaboration with US-based teams and a hybrid schedule in Pasig, Manila. The role requires 5+ years in paid media, experience with premium brands, and a proven track record in DTC and B2B campaigns.

Qualifications

• 5+ years of hands-on paid-media/performance-marketing experience.
• Experience with premium or luxury brands is required.
• Strong experience managing DTC/e-commerce customer-acquisition campaigns.
• Strong experience managing B2B lead-generation campaigns.
• Hands-on with Meta Ads Manager and performance analytics.
• Understanding of ROAS, CPA/CAC, CTR, CPM, CVR, and CPL.

Responsibilities

• Build, launch, manage, and optimize paid-media campaigns across DTC and B2B.
• Manage Meta Ads campaigns for acquisition, prospecting, retargeting, conversion, and lead-gen.
• Oversee B2B lead-generation campaigns to support growth.
• Monitor budgets, pacing, targeting, bidding, and performance metrics.
• Analyze e-commerce performance (ROAS, CPA, CTR, CVR, AOV, revenue).
• Analyze B2B performance (CPL, lead quality, conversion, pipeline).
• Translate data into clear creative briefs for Designers and Editors.
• Collaborate with creative, marketing, strategy, and e-commerce teams.

Skills

Paid media

DTC/e-commerce

B2B lead-gen

Meta Ads Manager

English proficiency

ROI/ROAS analytics

Tools

Meta Ads Manager

GA4

Shopify

Job description

Join the enablesGROUP – Where Talent Meets Opportunity!

Why Join enablesGROUP?

Since 2016, enablesGROUP has been on a mission: to deliver high-quality operations and outsourcing services to every client, big or small.

Fast forward to 2026, we’ve grown our global footprint to serve 100+ clients and expanded into 4 key industries. At enablesGroup, you’re not just joining a company – you’re joining a community that values growth, learning, and success. Check us out at www.enablesgroup.com.

At enablesGROUP, you’re not just joining a company – you’re joining a community that values growth, learning, and success.

We have market leading engagement scores and invest heavily in your Learning and Development, with a specific focus on enhancing your ability to leverage AI in your daily tasks.

• Comprehensive health and life insurance starting Day 1, covering 2 eligible dependents.
• 20 leave credits for vacation, emergencies, sick days, and even your birthday!
• Endless opportunities for career advancement with annual performance reviews and salary increases.
• Company-provided laptop to set you up for success.
• office location in Pasig, at the heart of Manila, accessible to all.
• Loyalty rewards: Employees celebrating 5 years could receive a profit-sharing scheme.
• In-house learning & development programs with access to the latest in AI and technology.

Job Title:

Paid Media Buyer - Ecommerce & B2B

Work Schedule:

Monday to Friday, 6:00 AM – 3:00 PM (Hybrid | 3x Onsite, 2x WFH)

JOB DETAILS

We are looking for an experienced and commercially minded Paid Media Buyer – E-commerce & B2B with 5+ years of hands-on performance-marketing experience.

This is a senior-level individual contributor role responsible for managing and optimizing paid-media campaigns across both DTC e-commerce and B2B lead generation.

The role will focus strongly on Meta Ads, with experience across Google and other relevant platforms highly regarded.

Beyond campaign management, you will play an important role in creative strategy. You will analyze campaign and creative performance, identify opportunities for improvement, and translate those insights into clear and actionable briefs for Graphic Designers and Video Editors.

The successful candidate should be equally comfortable optimizing an e-commerce campaign against revenue and ROAS as they are optimizing a B2B campaign against lead quality, CPL, conversion, and pipeline outcomes.

KEY RESPONSIBILITIES

• Build, launch, manage, and optimize paid-media campaigns across DTC e-commerce and B2B.
• Manage Meta Ads campaigns across customer acquisition, prospecting, retargeting, conversion, and lead-generation objectives.
• Manage B2B lead-generation campaigns supporting the client's own growth.
• Monitor campaign budgets, pacing, targeting, bidding, and overall performance.
• Analyze e-commerce performance using metrics including ROAS, CPA/CAC, CTR, CPM, CVR, AOV, and revenue.
• Analyze B2B performance using metrics including CPL, lead quality, conversion rates, pipeline contribution, and acquisition efficiency.
• Identify opportunities to improve campaign efficiency, customer acquisition, lead generation, and overall return on advertising spend.
• Conduct audience, campaign, offer, landing-page, and creative testing.
• Analyze individual creative performance to identify winning and underperforming advertisements.
• Translate performance insights into clear and actionable creative briefs.
• Brief Graphic Designers and Video Editors on new concepts, hooks, messaging, formats, offers, and creative variations.
• Recommend new creative angles based on campaign data, customer behavior, audience insights, and previous results.
• Support ongoing campaign experimentation and optimization.
• Prepare regular campaign reporting, insights, and recommendations.
• Collaborate closely with creative, marketing, strategy, and e-commerce specialists.
• Contribute to broader acquisition and growth strategy.
• Stay current with advertising-platform developments, attribution changes, performance-marketing trends, and emerging opportunities.

Skills & Experience

• 5+ years of hands-on paid-media/performance-marketing experience.
• Experience working with premium or luxury brands is required.
• Strong experience managing DTC/e-commerce customer-acquisition campaigns.
• Strong experience managing B2B lead-generation campaigns.
• Hands-on expertise with Meta Ads Manager.
• Strong understanding of both e-commerce and B2B lead-generation funnels.
• Experience managing campaign budgets and making commercially informed allocation decisions.
• Advanced understanding of campaign setup, targeting, optimization, testing, and budget management.
• Strong understanding of ROAS, CPA/CAC, CTR, CPM, CVR, CPL, lead quality, and other relevant performance indicators.
• Strong analytical and problem-solving capabilities.
• Ability to interpret campaign and creative performance data.
• Demonstrated ability to translate performance data into clear creative recommendations and briefs.
• Experience collaborating directly with Graphic Designers and Video Editors.
• Strong reporting and stakeholder-communication skills.
• Business-level written and spoken English.
• Comfortable participating in live video calls and collaborating directly with a US-based team.

Highly Regarded

• Shopify/DTC ecosystem experience.
• Performance-marketing or e-commerce agency background.
• Experience managing multiple client accounts or brands.
• GA4 or similar analytics experience.
• Understanding of landing pages and CRO.
• Experience developing structured creative-testing frameworks.