Senior Paid Media Buyer for Ecommerce & B2B

enablesGROUP; Metro Manila; Hybrid; PHP 1,674,000 - 2,344,000; Full time

Benefits offered by this job

Health and life insurance starting Day

Leave credits

Career advancement

Laptop provided

Office in Pasig

Loyalty rewards

In-house learning & development

Job summary

enablesGROUP is looking for a senior Paid Media Buyer to lead performance campaigns for DTC ecommerce and B2B leads. You will manage Meta Ads, optimize budgets, and translate data into actionable creative briefs while collaborating with designers and US-based stakeholders.

This role requires strong analytical skills, experience with premium brands, and a proven ability to drive ROAS and lead quality across channels, with a hybrid work setup in Pasig. Fluency in business-English is essential.

Qualifications

• 5+ years of hands-on paid-media/performance-marketing experience.
• Experience working with premium or luxury brands is required.
• Strong experience managing DTC/e-commerce customer-acquisition campaigns.
• Strong experience managing B2B lead-generation campaigns.
• Hands-on expertise with Meta Ads Manager.
• Strong understanding of both e-commerce and B2B lead-generation funnels.
• Experience managing campaign budgets and making commercially informed allocation decisions.
• Strong understanding of ROAS, CPA/CAC, CTR, CPM, CVR, CPL, lead quality, and other indicators.
• Strong analytical and problem-solving capabilities.
• Ability to translate performance data into clear creative recommendations and briefs.
• Experience collaborating with Graphic Designers and Video Editors.
• Strong reporting and stakeholder-communication skills.
• Business-level written and spoken English.
• Comfortable participating in live video calls with US-based team.

Responsibilities

• Build, launch, manage, and optimize paid-media campaigns across DTC e-commerce and B2B.
• Manage Meta Ads campaigns across customer acquisition, prospecting, retargeting, conversion, and lead-generation objectives.
• Manage B2B lead-generation campaigns supporting the client's own growth.
• Monitor campaign budgets, pacing, targeting, bidding, and overall performance.
• Analyze e-commerce performance using ROAS, CPA/CAC, CTR, CPM, CVR, AOV, and revenue.
• Analyze B2B performance using CPL, lead quality, conversion rates, pipeline contribution, and acquisition efficiency.
• Identify opportunities to improve campaign efficiency, CAC, lead generation, and ROAS.
• Conduct audience, campaign, offer, landing-page, and creative testing.
• Analyze individual creative performance to identify winning and underperforming ads.
• Translate performance insights into clear and actionable creative briefs.
• Brief Designers and Video Editors on new concepts, hooks, messaging, formats, offers, and variations.
• Recommend new creative angles based on data and insights.
• Support ongoing campaign experimentation and optimization.
• Prepare regular campaign reporting, insights, and recommendations.
• Collaborate with creative, marketing, strategy, and e-commerce specialists.
• Contribute to broader acquisition and growth strategy.
• Stay current with advertising-platform developments and trends.

Skills

Paid media

Performance marketing

Meta Ads Manager

DTC/e-commerce

B2B lead-generation

Campaign budgeting

Analytics

Creative briefs

English communication

Team collaboration

Tools

Meta Ads Manager

GA4

Shopify

Google Ads

Job description

enablesGROUP is looking for a senior Paid Media Buyer to lead performance campaigns for DTC ecommerce and B2B leads. You will manage Meta Ads, optimize budgets, and translate data into actionable creative briefs while collaborating with designers and US-based stakeholders.

This role requires strong analytical skills, experience with premium brands, and a proven ability to drive ROAS and lead quality across channels, with a hybrid work setup in Pasig. Fluency in business-English is essential.