Paid Ads Marketer

GrowthPair; Philippines; On-site; PHP 1,884,000 - 3,392,000; Full time

Benefits offered by this job

Health insurance stipend

WFH stipend

Education stipend

Co-working membership

Training modules access

Annual performance review

10 PTO days per year

Job summary

GrowthPair is seeking a Paid Marketer to drive paid campaigns across Google, Meta, and TikTok from the Philippines. You will plan, execute, and optimize across platforms to boost engagement and conversions.

The role demands 3+ years in paid marketing, strong analytics, and hands-on experience with Google Analytics. You’ll manage budgets, create compelling ad copy, and provide insights through regular performance reports. This is a full-time, on-site position based in the Philippines.

Qualifications

• 3+ years of experience in paid marketing.
• Strong analytical abilities and data-driven decision making.
• Knowledge of audience targeting and segmentation techniques.
• Familiarity with Google Analytics or similar analytics platforms.

Responsibilities

• Develop and implement paid campaigns aligned with business goals.
• Set up, monitor, and optimize campaigns on Google, Meta, and TikTok.
• Analyze campaign data (CTR, CPC, CPM, ROI) to improve performance.
• Craft compelling ad copy to drive clicks and conversions.
• Manage advertising budgets to maximize ROI and cost efficiency.
• Prepare performance reports with actionable optimization insights.
• Implement A/B testing to refine ads and landing pages.

Skills

Analytical skills

Audience targeting

Tools

Google Ads

Meta Ads

TikTok Ads

Job description

We are seeking a Paid Marketer to support our paid efforts across Google, Meta and TikTok. This role is responsible for planning, executing, and optimizing paid campaigns across platforms to drive engagement and conversions.

Key Responsibilities

• Develop and implement paid campaigns that align with business goals.
• Set up, monitor, and optimize campaigns on platforms like Google Ads, Meta Ads, and TikTok Ads.
• Analyze campaign performance data, including metrics such as CTR, CPC, CPM, and ROI.
• Craft compelling ad copy designed to drive clicks and conversions.
• Manage daily and monthly advertising budgets to maximize ROI and cost efficiency.
• Prepare performance reports and provide actionable insights for campaign optimization.
• Implement A/B testing to refine ad copy, targeting strategies, and landing pages.

Requirements

• 3+ years of experience in a paid marketing role
• Proficiency in Meta, Google, and TikTok paid advertising channels
• Strong analytical skills and ability to interpret data to make informed decisions
• Knowledge of audience targeting and segmentation techniques
• Familiarity with digital marketing tools and analytics platforms (e.g., Google Analytics)
• Ability to work during U.S. work hours (PT/ ET)
• Competitive USD pay
• Health insurance stipend
• WFH stipend
• Education stipend
• Co-working membership
• Training modules access
• Annual performance review
• 10 PTO days per year

We are open to full-time candidates from Latin America and the Philippines. This is an opening for future consideration with one of our amazing clients.