Paid Ads Specialist

Coins.ph; Taguig; On-site; PHP 420,000 - 540,000; Full time

Job summary

Coins.ph is seeking a Paid Ads Specialist to join our growth team. You will manage campaigns across Google Ads, Meta Ads, and Apple Search Ads, ensuring efficient spend and aligned performance. The ideal candidate is data-driven, detail-oriented, and eager to grow in performance marketing, with hands-on experience and strong reporting skills.

This role offers opportunities to drive multi-channel growth in a fast-paced fintech environment.

Qualifications

• 2–3 years hands-on experience with Google Ads, Meta Ads, or Apple Search Ads.
• Strong data gathering, analysis and reporting using Excel/Sheets and Data Studio.
• Knowledge of performance metrics: CTR, CVR, CPI, CAC, ROAS, ARPU.

Responsibilities

• Plan, launch, and optimize paid ad campaigns across Google Ads, Meta Ads, and Apple Search Ads.
• Monitor campaign budgets, KPIs, and performance against goals.
• Conduct A/B testing on creatives, audiences, and bidding strategies.
• Gather, clean, and analyze campaign data to identify insights and opportunities.
• Prepare clear, actionable performance reports for internal teams and stakeholders.
• Collaborate with the creative and product teams to align ad strategies with user acquisition goals.
• Stay up-to-date with platform changes, trends, and best practices in performance marketing.

Skills

Data analysis

Communication

Problem-solving

Tools

Google Ads

Meta Ads

Apple Search Ads

Excel/Sheets

Data Studio

Firebase

Appsflyer

Google Analytics

Job description

We are looking for a Paid Ads Specialist to join our growth team. You will manage campaigns across Google Ads, Meta Ads, and Apple Search Ads, ensuring efficient spend, optimized performance, and accurate reporting. The ideal candidate has a keen eye for data, is detail-oriented, and eager to grow in performance marketing.

Key Responsibilities

• Plan, launch, and optimize paid ad campaigns across Google Ads, Meta Ads, and Apple Search Ads
• Monitor campaign budgets, KPIs, and performance against goals
• Conduct A/B testing on creatives, audiences, and bidding strategies
• Gather, clean, and analyze campaign data to identify insights and opportunities
• Prepare clear, actionable performance reports for internal teams and stakeholders
• Collaborate with the creative and product teams to align ad strategies with user acquisition goals
• Stay up-to-date with platform changes, trends, and best practices in performance marketing

Requirements

• 2 - 3 years of hands-on experience with Google Ads, Meta Ads, or Apple Search Ads
• Strong skills in data gathering, analysis, and reporting (Excel/Google Sheets, Data Studio, or similar tools)
• Understanding of performance marketing metrics (CTR, CVR, CPI, CAC, ROAS, ARPU )
• Basic knowledge of audience targeting, keyword strategy, and attribution models
• Good experience and knowledge of analytics platforms (Firebase, Appsflyer, Google Analytics, etc,)
• Detail-oriented with the ability to manage multiple campaigns simultaneously
• Strong communication and problem-solving skills

Bonus Points

• Experience with CleverTap or other CRM/marketing automation tools
• Familiarity with web and mobile app user acquisition and retention strategies

What We Offer

• Opportunity to grow into a mid-level performance marketing role
• Collaborative, data-driven, and growth-oriented team culture
• Exposure to multi-channel campaigns in a fast-scaling environment

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.