Onsite Paid Ads Specialist — Google Ads Expert (Makati)

Latte Search; Makati; On-site; PHP 446,000 - 781,000; Full time

Job summary

Latte Search in Makati is seeking a Paid Ads Specialist to manage Google Ads campaigns and other paid traffic for the project for a fixed term. You will launch campaigns, track results, and report on cost and performance while adhering to platform policies.

You will set up tracking (GA4, UTM), optimize spend within budgets, write English ad copy, run A/B tests, and build remarketing lists. Collaboration with SEO and stakeholders is expected during the engagement.

Qualifications

• Proven experience in digital marketing, specifically paid advertising and campaign optimization.
• Minimum 2 years of hands-on experience running paid campaigns with Google Ads as a core skill.
• Bachelor's degree in Marketing or related field, or equivalent practical experience.
• Experience forecasting paid search performance and managing ad budgets with CPC, CTR, CPA metrics.
• Strong English communication; able to present strategy and results to clients.
• Available to work onsite in Makati City for the duration of the engagement.

Responsibilities

• Own the plan, launch accurately tracked, policy-checked campaigns across channels.
• Plan, set up and manage campaigns on Google Ads and approved networks.
• Manage spend within the approved budget and authority limits.
• Write ad copy and creative briefs in English.
• Check creatives and landing pages against policies before launch.
• Identify landing page or ad copy variants for A/B testing based on CTR/CR.
• Troubleshoot underperforming campaigns using CTR, impressions, CPA.
• Build a remarketing audience.
• Set up and audit campaign tracking (UTM, GA4 events, attribution).
• Monitor traffic quality, reconcile numbers across platforms and lists.
• Prepare weekly performance reports and monthly insights with SEO team.

Skills

Digital marketing

Google Ads

Meta Ads Manager

English communication

Education

Bachelor's degree in Marketing/Advertising/Communications

Tools

GA4

GA360/SA360

Google Tag Manager

Looker Studio

UTM tagging

GSC

Job description

Latte Search in Makati is seeking a Paid Ads Specialist to manage Google Ads campaigns and other paid traffic for the project for a fixed term. You will launch campaigns, track results, and report on cost and performance while adhering to platform policies.

You will set up tracking (GA4, UTM), optimize spend within budgets, write English ad copy, run A/B tests, and build remarketing lists. Collaboration with SEO and stakeholders is expected during the engagement.