Online Marketing Specialist

KMAce Towing; Pasig; On-site; PHP 240,000 - 360,000; Full time

Benefits offered by this job

Sick leaves

Vacation leaves

Birthday leave

Statutory benefits

Performance bonus

Job summary

KMAce Towing seeks an Online Marketing Specialist to leverage social media and digital platforms, boosting brand awareness and generating qualified leads. You will develop and execute online strategies, create engaging content, and manage the company’s online presence to drive inquiries into business opportunities.

The role collaborates with Sales and Operations to convert inquiries into revenue growth, monitor campaign performance, and provide marketing analytics for management.

Qualifications

• High School Graduate or Bachelor's degree in Marketing, Business Administration, Communications, Advertising, Multimedia Arts, Information Technology, or related field.
• At least 1 year of experience in social media marketing, digital marketing, online selling, or related role.
• Experience managing business social media accounts and creating marketing content is preferred.
• Experience running Facebook or Instagram advertisements and generating online leads is an advantage.
• Experience in automotive, transportation, logistics, towing, or service industry is an advantage but not required.
• Basic knowledge of Facebook Ads, Meta Business Suite, TikTok, Google Business Profile, and other digital marketing tools.
• Basic skills in graphic design and video editing using Canva, CapCut, Adobe Photoshop, or similar applications.
• Willing to learn new digital marketing trends and technologies.
• Strong analytical skills with the ability to evaluate campaign performance and recommend improvements.
• Creative, proactive, and results-oriented with a strong focus on lead generation.
• Strong understanding of social media platforms and digital marketing strategies.

Responsibilities

• Develop and implement social media strategies that increase brand awareness, customer engagement, and qualified sales leads.
• Manage the company’s social media platforms, including Facebook, Instagram, TikTok, LinkedIn, Googles Business Profile, and other relevant digital channels.
• Create and publish engaging content, promotional materials, advertisements, and marketing campaigns that promote the company’s services.
• Plan and Execute Digital Marketing campaigns that drive customer inquiries, bookings, and business opportunities.
• Respond to online inquiries or coordinate with the appropriate department to ensure timely customer assistance.
• Build and maintain a positive online presence that strengthens the company’s brand and reputation.
• Monitor and analyze the performance of digital marketing campaigns and recommend strategies for continuous improvement.
• Prepare marketing reports, campaign summaries, and performance analytics for management review.
• Conduct market research, competitor analysis, and identify emerging marketing trends that may benefit the company.

Skills

Social media marketing

Digital marketing

Lead generation

Content creation

Analytics

Education

Bachelor's degree in Marketing/BA or related

High school graduate

Tools

Facebook Ads

Meta Business Suite

TikTok for Business

Google Business Profile

Canva

CapCut

Adobe Photoshop

Job description

POSITION SUMMARY:

The Online Marketing Specialist is responsible for leveraging social media and digital platforms to promote the company's services, increase brand awareness, and generate qualified sales leads.The role develops and executes online marketing strategies, creates engaging digital content, manages the company's online presence, and identifies opportunities to acquire new customers.The Online Marketing Specialist works closely with the Sales and Operations teams to convert online inquiries into business opportunities and contribute to the company's revenue growth.

DUTIES AND RESPONSIBILITIES

I. Social Media Marketing and Lead Generation

• Develop and implement social media strategies that increase brand awareness, customer engagement, and qualified sales leads.

• Manage the company’s social media platforms, including Facebook, Instagram, TikTok, LinkedIn, Googles Business Profile, and other relevant digital channels.

• Create and publish engaging content, promotional materials, advertisements, and marketing campaigns that promote the company’s services.

II. Digital Marketing and Sales Support

• Plan and Execute Digital Marketing campaigns that drive customer inquirie, bookings, and business opportunities.

• Respond to online inquiries or coordinate with the appropriate department to ensure timely customer assistance.

• Build and maintain a positive online presence that strengthens the company’s brand and reputation.

III. Marketing Performance and Administrative Support

• Monitor and analyze the performance of digital marketing campaigns and recommend strategies for continuous improvement.

• Prepare marketing reports, campaign summaries, and performance analytics for management review.

• Conduct market research, competitor analysis, and identify emerging marketing trends that may benefit the company.

QUALIFICATIONS:

• High School Graduate or Graduate of any Bachelor’s Degree in Marketing, Business Administration, Communications, Advertising, Multimedia Arts, Information Technology, or any related field.

• At least 1 year of experience in social media marketing, digital marketing, online selling, or a related role.

• Experience managing business social media accounts and creating marketing content is preferred.

• Experience running Facebook or Instagram advertisements and generating online leads is an advantage.

• Experience in the automotive, transportation, logistics, towing, or service industry is an advantage but not required.

• Basic knowledge of Facebook Ads, Meta Business Suite, TikTok, Google Business Profile, and other digital marketing tools.

• Basic skills in graphic design and video editing using Canva, CapCut, Adobe Photoshop, or similar applications.

• Willing to learn new digital marketing trends and technologies.

• Strong analytical skills with the ability to evaluate campaign performance and recommend improvements.

• Creative, proactive, and results-oriented with a strong focus on lead generation.

• Strong understanding of social media platforms and digital marketing strategies.

BENEFITS:

• 12 Sick Leaves

• 12 Vacation Leaves

• 1 Birthday Leave

• Statutory Benefits

• Performance Bonus