Online Brand Development Specialist (E-Commerce)

GOLDEN ABC, INCORPORATED; Philippines; On-site; PHP 420,000 - 640,000; Full time

Job summary

GOLDEN ABC, INCORPORATED is seeking a Marketing/Ecommerce Specialist to position the brand across online platforms with consumer-centric campaigns and merchandising that boost visibility, engagement, and conversion.

You will drive traffic, optimize assortment, and translate campaigns into platform-specific executions while collaborating with Product, Brand Marketing, CRM, and Digital Media teams to align with sales objectives.

Qualifications

• College graduate with preference in Business Administration or Marketing.
• Minimum of 1–2 years of relevant experience.
• Experience with online Direct to Consumer (D2C) acquisition and retention is a plus.

Responsibilities

• Drives traffic and conversion through optimized merchandise and campaigns.
• Leads cross-functional coordination with Product, Brand Marketing, CRM, and Digital Media teams.
• Enhances online shopping experience via optimized product content, listings, and customer engagement.
• Monitors performance against plan and recommends tactics to achieve targets.
• Note: other duties may be assigned by the supervisor.

Skills

Business acumen

Go-to-market ecommerce

Analytical skills

Time management

Communication skills

Collaboration

Education

College degree in Business Administration or Marketing

Job description

JOB PURPOSE

Responsible for positioning the brand across ecommerce platforms through compelling, consumer-centric campaigns and merchandising that drive visibility, engagement, and conversion.

JOB DUTIES AND RESPONSIBILITIES

1. Drives traffic and conversion through an optimized merchandise assortment and campaign mix.
   • Plans and develops online brand campaigns on a monthly and quarterly basis to support achievement of sales objectives
   • Translates campaigns into platform-specific executions (e.g., landing pages, creatives, wireframes).
   • Enhances assortment productivity by synthesizing performance data such as product attributes, top-selling items & sell through rates, into actionable insights.
2. Leads cross functional coordination with the Product, Brand Marketing, CRM and Digital Media teams to ensure cohesive execution aligned with sales objectives.
   • Informs performance marketing an advanced view of traffic objectives by platform & merchandise priority
   • Ensures & communicates for alignment and action material changes in execution such as merchandise allocations, promotional schemes, product pricing, campaign themes
3. Enhances the online shopping experience through consumer-centric product content, improved searchability and discoverability via optimized listings, and effective customer engagement through relevant product information.
4. Monitors performance against plan and recommends tactics to achieve targets.

*Note: Other duties related to the responsibilities and output of the position but not included in this document may be assigned by the immediate superior.

WORKING CONDITIONS AND PHYSICAL REQUIREMENTS

• Work is normally performed in a typical interior/work office environment
• Onsite work at Balintawak, North EDSA, Quezon City
• No or very limited physical effort required
• No or very limited exposure to physical risk

QUALIFICATIONS

1. EDUCATION REQUIRED – College graduate with preference in Business Administration or Marketing related fields
2. EXPERIENCE – Minimum of 1-2 years of relevant experience.

COMPETENCIES

KNOWLEDGE

• Online Direct to Consumer (D2C) acquisition and retention strategies (assortment, promo, traffic, content, price tiering)
• Fundamental performance marketing principles & discipline
• End to End ECommerce Operations (from Set up to Fulfillment & After Sales)
• Sales Targets Planning and Execution
• Sound understanding of graphic design principles, website user interface.
• Adept in all Microsoft Office Applications, not limited to new software applications

SKILLS

• Strong business and commercial acumen
• Ability to prioritize & execute on ecommerce go to market strategies
• Can navigate online platform Seller Centers
• Applies understanding of brand identity into ecommerce campaigns
• Good analytical skills, seeks data to support insights
• Highly organized with excellent time-management skills
• Excellent written and verbal communication skills

ATTITUDE

• Highly collaborative & agile
• Can manage complexities
• Creative and self-motivated with a desire to learn
• Customer focused and results-driven