Oncology & Haematology Brand Leader

Drreddyslaboratorieslimited; Manila; Presencial; PHP 900.000 - 1.300.000; Jornada completa

Descripción de la vacante

Drreddyslaboratorieslimited seeks a Brand Manager to lead Oncology/Haematology portfolios, driving launches, market leadership, and revenue growth. You will collaborate with commercial teams to develop strategy, creative, execution plans, product support, and sales execution while adhering to corporate codes and regulatory requirements.

The role requires 2+ years in healthcare/pharma product management, with Oncology/Haematology experience; strong analytical, presentation, and cross-functional

Formación

• Bachelor's / Master's degree in Science or Marketing or Business.
• 2 years of experience in the product management function in healthcare, pharmaceutics, or marketing in a multinational company environment; prior experience in Oncology/Haematology portfolio required

Responsabilidades

• Develop robust marketing insights for the Brand Plan with a patient-centric focus.
• Maintaining an up-to date understanding of customer perspectives through regular engagement with healthcare providers and stakeholders.
• Develop portfolio for the Oncology/Haematology therapeutic area, aligning the brands and enabling the sales team to meet sales/market share targets.
• Lead the design and implementation of multi-channel marketing initiatives, using innovative tactics to strengthen marketing campaigns, improve multi-stakeholder engagements, and customize content for the CLM.
• Manage the promotional budget to optimize channel mix strategies for all marketing initiatives and cross-functional campaigns.
• Advise others on the optimal use of channels to ensure the Brand Story is consistently used/referenced and brought to life by Brand and In-Field Teams.
• Effectively manage engagements of key opinion leaders and HCPs (Health Care Professionals).
• Actively ensure flawless execution of marketing initiatives by the Infield team and managing the CLM process to support the cross-functional team in tactical execution.
• Lead digital listening and new channel research to strengthen Brand Team insights, synthesizing cross-stakeholder insights to form a robust marketing perspective on brand issues, competitive positioning, and market dynamics.
• Liaise with the COE (Centre of Excellence) team for coordinating and executing market research and insights collection to inform Brand Planning and the Patient Journey.
• Provide product training and role play sessions to the sales team to enhance product knowledge and effective selling.
• Cross-functional collaboration with sales, regulatory, market access, finance, business development and the COE for developing integrated marketing campaigns and identifying new potential generics products for the market.
• Support the product listing with institutions (government and private hospitals).

Conocimientos

Marketing strategy

Cross-functional teamwork

Analytical thinking

Brand management

Digital marketing

Educación

Bachelor's or Master's degree in Science or Marketing or Business

Descripción del empleo

Drreddyslaboratorieslimited seeks a Brand Manager to lead Oncology/Haematology portfolios, driving launches, market leadership, and revenue growth. You will collaborate with commercial teams to develop strategy, creative, execution plans, product support, and sales execution while adhering to corporate codes and regulatory requirements.

The role requires 2+ years in healthcare/pharma product management, with Oncology/Haematology experience; strong analytical, presentation, and cross-functional