On-Page SEO Specialist

Plumber Marketing USA; Philippines; On-site; PHP 2,618,000 - 3,865,000; Full time

Job summary

Plumber Marketing USA is seeking an On-Page SEO Specialist to implement and optimize content across client websites for plumbing and HVAC local businesses. You will map onboarding SEO plans, conduct service-area and keyword research, improve site structure, and assess current performance to guide optimization.

Collaborating with the SEO Director and specialists, you will create meta titles, descriptions, and headings, ensure internal linking and content QA, and verify staging and live sites meet

Qualifications

• 3+ years of experience in an SEO-specific role.
• 1+ years working with local service-based businesses.
• Fluent in English with content writing expertise.
• In-depth knowledge of on-page SEO practices, keyword placement, and internal linking.
• Proficiency with content management systems (WordPress).
• Strong attention to detail and ability to follow structured guidelines.
• Basic understanding of SEO analytics and content performance metrics.

Responsibilities

• Research client service areas to identify target cities for new websites.
• Audit existing websites to determine what content/pages to transfer.
• Perform keyword research to identify pages and keywords to target.
• Map client websites' page hierarchy and URL structure.
• Create SEO and user-friendly meta titles, descriptions, and H1s.
• QA copywriter content for SEO and linking best practices.
• QA staging and published sites to ensure SEO readiness after onboarding.
• Collaborate with GBP Specialist, Technical SEO Specialist, and SEO Director.

Skills

On-page SEO

Content writing

Keyword research

CMS WordPress

Analytics basics

Attention to detail

English fluency

Tools

WordPress

Google Analytics

Job description

The On-Page SEO Specialist will be responsible for implementing and optimizing on-page content across client websites to improve search engine visibility and user engagement for plumbing and HVAC local businesses. This role primarily involves mapping out newly onboarded clients’ SEO game plan, such as service area research, keyword research and targeting, website structure, existing website performance, and so on. This role will also include opportunities to asses client’s performance after onboarding, provide recommendations, and execute on any needed SEO optimization.

Key Responsibilities

• Conduct research on the client’s service area to determine which cities should be targeted on a client’s new website. Including keyword search volume, population, household income, etc.
• Conduct existing website performance audits to identify what is currently working well and not working well on the client’s website, in order to determine what content or pages should be transferred.
• Conduct keyword research based on the client’s desired services to determine what service pages and keywords should be targeted on their new website. Including primary, secondary, and semantic keywords to target.
• Map out the client’s website and navigation to establish a clear page hierarchy, a consistent URL structure, and a user-friendly experience.
• Create SEO and user-optimized meta titles, descriptions, and H1s.
• QA copywriter’s content for SEO keyword targeting best practices, internal linking, content quality, etc.
• QA client’s staging website and published website to ensure all SEO facets are in order from the onboarding process.
• Collaborate with GBP Specialist, Technical SEO Specialist, and SEO Director.

Qualifications And Skills

• 3+ years of experience in an SEO-specific role such as an SEO specialist, manager etc.
• 1+ years of experience working with local businesses, preferably service-based businesses.
• Fluent in English, with expertise in content writing best practices.
• In-depth knowledge of on-page SEO best practices, including keyword placement, content formatting, and internal linking.
• Proficiency with content management systems (e.g., WordPress).
• Strong attention to detail with the ability to follow structured guidelines and implement strategic plans.
• Basic understanding of SEO analytics and content performance metrics.

Working Hours

8:00 am to 5:00 pm Central Standard Time