SEO Lead

Bath Concepts Independent Dealers; Manila; On-site; PHP 519,000 - 692,000; Full time

Benefits offered by this job

Competitive Pay

Growth & Professional Development

Paid Training

Collaborative Team Environment

Job summary

Bath Concepts Independent Dealers is seeking an SEO Lead to drive organic growth and optimize our online presence. The role focuses on local SEO, content strategy, backlink development, and analytics to expand reach for home remodeling services.

The ideal candidate brings 5+ years of SEO experience in remodeling or similar industries, strong leadership, and excellent communication. This full-time position offers a steady schedule and growth opportunities in a collaborative team.

Qualifications

• Minimum 5+ years of experience as an SEO in home remodeling or related field.
• Deep Understanding of Local SEO and local service-area targeting.
• Excellent communication and collaboration skills.
• Proven problem-solving and strategic-thinking abilities.
• Strong work ethic and adaptability; dedicated to excellence.

Responsibilities

• Develop and execute comprehensive local SEO strategies focused on service-area targeting.
• Manage Google Business Profile (GBP) across locations and improve local pack visibility.
• Create and oversee content strategy and localized content development.
• Build high-quality backlinks and authority through directories, partners, and PR.
• Track KPIs, provide monthly ROI analysis and actionable insights.
• Collaborate with paid media, sales, and operations; mentor junior staff.

Skills

Local SEO

SEO Strategy

Content Strategy

Analytics

Cross-functional Collaboration

Team Leadership

Communication

Job description

• SEO Strategy & Execution
• Content Strategy & Creation

RESPONSIBILITIES

SEO Strategy & Execution

JOB TITLE: SEO Lead
JOB TYPE: Full-Time
SCHEDULE: Monday–Friday, 8:00 AM–5:00 PM PST
COMPENSATION: $6.00/hour for the first three months; $7.50/hour after successfully completing the probationary period.
Our Story:
We’re a family-owned and operated kitchen, bath, and flooring remodeling company located in Southern California. We’ve been in business for over 40 years and are looking for the right people to join our growing team!
Our mission is to improve people’s lives by transforming their surroundings and providing a fun, hassle-free remodeling experience.
Job Description: The SEO Lead plays a critical role within our Marketing Team, driving organic growth by developing and implementing SEO strategies that align with our mission of improving lives by transforming people’s homes. Our company provides high-quality, affordable home improvement products and services, and we’re committed to delivering a fun, convenient, and hassle-free remodeling experience to every client.
In this role, the SEO Lead will be responsible for optimizing our online presence, ensuring that prospective customers can easily discover our services through search engines, local directories, and other digital platforms. The position requires a mix of strategic thinking, analytical expertise, and creative content development to generate measurable results that contribute to business growth.

Ideal Candidate

• Positive Mindset & Results-Driven Attitude
• At least 5+ years of experience as an SEO in the home remodeling industry
• Deep Understanding of Local SEO
• Problem-Solving Skills
• Strategic Thinking
• Excellent Communication
• Collaboration Skills
• Strong Work Ethic
• Adaptability
• Dedicated and committed to Excellence

Benefits

• Competitive Pay
• Opportunity for Growth & Professional Development
• Paid Training
• Collaborative Team Environment

Responsibilities

• SEO Strategy & Execution
• Local SEO & Google Business Profile (GBP) Management
• Content Strategy & Creation
• Backlink Development & Authority Building
• Analytics & Reporting
• Cross-Functional Collaboration
• Other Tasks as Directed

SEO Strategy & Execution

• Develop and execute comprehensive SEO strategies focused on local service-area targeting.
• Conduct keyword research, competitor analysis, and identify gaps to prioritize high-impact SEO opportunities.
• Optimize on-page elements (titles, meta descriptions, content) and technical SEO (site speed, mobile-friendliness, schema markup).

Local SEO & Google Business Profile (GBP) Management

• Optimize Google Business Profiles for multiple locations, ensuring accurate service area selection and localized content.
• Improve review volume and quality using automated follow-ups and customer incentives.
• Increase local pack rankings and “near me” search visibility through regular GBP updates.

Content Strategy & Creation

• Develop localized content (e.g., blogs, guides, landing pages) addressing homeowner pain points.
• Collaborate with designers to create engaging video content for YouTube and social platforms.
• Build topical authority by optimizing service pages with FAQs, case studies, and testimonials.

Backlink Development & Authority Building

• Acquire high-quality backlinks from industry directories, local business partnerships, and niche blogs.
• Lead guest posting campaigns and co-branded content opportunities with influencers or contractors.
• Leverage PR opportunities (e.g., local news features, project highlights) to secure editorial backlinks.

Analytics & Reporting

• Track and report on key performance indicators (KPIs) including organic traffic, keyword rankings, and lead generation.
• Provide monthly reports with actionable insights and ROI analysis for SEO initiatives.
• Stay updated on search engine algorithm changes and adjust strategies accordingly.

Cross-Functional Collaboration

• Collaborate with paid media teams to align SEO and PPC keyword strategies.
• Partner with sales and operations to ensure SEO efforts align with business objectives.
• Mentor junior team members and promote a culture of SEO best practices within the team.

Other Tasks as Directed

• This role requires a detail-oriented, results-driven professional who thrives in a dynamic, fast-paced environment. If you’re passionate about driving organic growth and enhancing local search visibility, we’d love to hear from you!