SEO Lead

Pinoy SEO; Manila; On-site; PHP 519,000 - 606,000; Full time

Benefits offered by this job

Competitive Pay

Growth & Development

Paid Training

Collaborative Team Environment

Job summary

Pinoy SEO in Manila is seeking an experienced SEO Lead to drive local search strategies, optimizing GBP across locations and leading content and backlink initiatives. You will analyze performance, coordinate with marketing and operations, and mentor junior staff to grow organic visibility.

The role emphasizes local SEO, collaboration, and data-driven decision-making, with a focus on delivering measurable growth for remodeling services.

Qualifications

• Minimum 5+ years of SEO experience in home remodeling or related industry.
• Deep understanding of Local SEO and local pack rankings.
• Strong communication and collaboration skills.
• Proactive problem solving and strategic thinking.
• Ability to mentor junior team members and promote SEO best practices.

Responsibilities

• Develop and execute comprehensive local SEO strategies.
• Manage Google Business Profile (GBP) across locations and optimize service areas.
• Create and optimize localized content and FAQs with a focus on homeowners.
• Build high-quality backlinks and authority through partnerships and PR.
• Track KPIs and provide monthly SEO performance reports.

Skills

Local SEO

SEO Strategy

Content Strategy

Analytics

Team Mentoring

Tools

Google Analytics

Google Search Console

Job description

JOB TITLE: SEO Lead

JOB TYPE: Full-Time

SCHEDULE: Monday-Friday, 8:00 AM-5:00 PM PST

COMPENSATION: $6.00/hour for the first three months; $7.50/hour after successfully completing the probationary period.

Our Story:

We're a family-owned and operated kitchen, bath, and flooring remodeling company located in Southern California. We've been in business for over 40 years and are looking for the right people to join our growing team!

Our mission is to improve people's lives by transforming their surroundings and providing a fun, hassle-free remodeling experience.

Job Description:

The SEO Lead plays a critical role within our Marketing Team, driving organic growth by developing and implementing SEO strategies that align with our mission of improving lives by transforming people's homes. Our company provides high-quality, affordable home improvement products and services, and we're committed to delivering a fun, convenient, and hassle-free remodeling experience to every client.

In this role, the SEO Lead will be responsible for optimizing our online presence, ensuring that prospective customers can easily discover our services through search engines, local directories, and other digital platforms. The position requires a mix of strategic thinking, analytical expertise, and creative content development to generate measurable results that contribute to business growth.

Ideal Candidate:

• Positive Mindset & Results-Driven Attitude
• At least 5+ years of experience as an SEO in the home remodeling industry
• Deep Understanding of Local SEO
• Problem-Solving Skills
• Strategic Thinking
• Excellent Communication
• Collaboration Skills
• Strong Work Ethic
• Adaptability
• Dedicated and committed to Excellence

Benefits:

• Competitive Pay
• Opportunity for Growth & Professional Development
• Paid Training
• Collaborative Team Environment

Responsibilities:

• SEO Strategy & Execution
• Local SEO & Google Business Profile (GBP) Management
• Content Strategy & Creation
• Backlink Development & Authority Building
• Analytics & Reporting
• Cross-Functional Collaboration
• Other Tasks as Directed

RESPONSIBILITIES:

SEO Strategy & Execution

• Develop and execute comprehensive SEO strategies focused on local service-area targeting.
• Conduct keyword research, competitor analysis, and identify gaps to prioritize high-impact SEO opportunities.
• Optimize on-page elements (titles, meta descriptions, content) and technical SEO (site speed, mobile-friendliness, schema markup).

Local SEO & Google Business Profile (GBP) Management

• Optimize Google Business Profiles for multiple locations, ensuring accurate service area selection and localized content.
• Improve review volume and quality using automated follow-ups and customer incentives.
• Increase local pack rankings and "near me" search visibility through regular GBP updates.

Content Strategy & Creation

• Develop localized content (e.g., blogs, guides, landing pages) addressing homeowner pain points.
• Collaborate with designers to create engaging video content for YouTube and social platforms.
• Build topical authority by optimizing service pages with FAQs, case studies, and testimonials.

Backlink Development & Authority Building

• Acquire high-quality backlinks from industry directories, local business partnerships, and niche blogs.
• Lead guest posting campaigns and co-branded content opportunities with influencers or contractors.
• Leverage PR opportunities (e.g., local news features, project highlights) to secure editorial backlinks.

Analytics & Reporting

• Track and report on key performance indicators (KPIs) including organic traffic, keyword rankings, and lead generation.
• Provide monthly reports with actionable insights and ROI analysis for SEO initiatives.
• Stay updated on search engine algorithm changes and adjust strategies accordingly.

Cross-Functional Collaboration

• Collaborate with paid media teams to align SEO and PPC keyword strategies.
• Partner with sales and operations to ensure SEO efforts align with business objectives.
• Mentor junior team members and promote a culture of SEO best practices within the team.

Other Tasks as Directed

• This role requires a detail-oriented, results-driven professional who thrives in a dynamic, fast-paced environment. If you're passionate about driving organic growth and enhancing local search visibility, we'd love to hear from you!